Two Essential PPC Strategies for Growing Your Shopify Store

Pay per click (PPC) campaigns — when done right — can catapult traffic and sales on your Shopify store in a relatively short period. The trick is to get your target market to notice your product listing among a swarm of other offerings and then convince them to click on it.

Let's look at two essential strategies for making your Shopify PPC ads irresistible:

Write a Compelling Ad Copy

The first step in successful Shopify PPC management is to write a catchy ad copy that grabs readers' attention and gets them to click on it. Here are a few pointers that might come in handy:

• Add your unique selling proposition — the thing that sets your ad apart from the competition. This could be a promotion, free shipping, or any other distinguishing feature.

• Embed a call to action into your headline. Phrases such as "Buy Now!" or "50% Off!" are more likely to boost your conversions.

• Add a call button to make it easier for mobile users to reach out to you.

Filter Your Traffic

After you have written a compelling ad copy, you will need to filter your traffic. You don't want everyone to click on your ad because you are losing money with each click. Therefore, you must filter your traffic to ensure that only "qualified" users click on your ad.

Use the following tips to ensure that your ad reaches the audience most likely to convert:

• Focus on precise search terms.

• Use negative keywords.

• Include pricing in your ad. Users will know exactly what to expect from your prices and will not click if they are unwilling to pay so much money for your product.

• Mention your location. If your company is based in or only delivers to a specific region, you can use bid modifiers to target specific geographic areas and receive more relevant clicks.

In conclusion, you must create a compelling ad copy and take a strategic approach to traffic segmentation for successful eCommerce PPC management.