Advanced PPC Strategies to Increase Your Holiday Sales

The holiday season is drawing near, and if you haven't already planned your seasonal PPC strategy, now would be the time to do so.

Basic strategies to prepare for the 2021 holiday season include evaluating historical data, using holiday keywords, and optimising landing pages. But those strategies are a no-brainer — and your competitors are probably implementing all of those as well. So, here are some high-level Shopify and Shopping PPC tips that will help you outperform your competitors this holiday season.

Isolate Your Best Performing Campaigns

Your PPC campaigns are likely to run out of budget on the most important days due to increased traffic and competition during the holiday season. When both traffic and competition are heavy, you don't want your top-performing ads to be hampered by inadequate funding.

Consider isolating your best performers into their own campaigns to avoid this situation. This enables you to stay on top of budget allocation for these high-performing ads and drive optimum efficiency and return on ad spend (ROAS).

Run Google Shopping Promos

Many businesses fail to employ shopping promos during the holidays, either because they don't know how or forget to set them up ahead of time. So don't be that business that offers a 20% discount on their website but does not provide the same offer in Google Shopping ads.

Running Google Shopping promos is an excellent PPC strategy to increase clicks and stay ahead of the pack. If you have an active product feed in Google Merchant Center, you can easily activate promotions. Once activated, ensure that you create different types of promotions and set them up ahead of time, so you don't have to worry about it at the last minute. Hire a Google Shopping agency to run your promotions right.

Use High-Quality Video Ads

Nowadays, consumers are dealing with ad saturation as a result of the constant stream of ads. This means that it can be tricky to get your brand to get noticed and stay on consumers' minds. A video is an excellent tool for combating this problem. With engaging and eye-catching Shopify or Shopping video ads, you can easily stand out from your competitors.

Don't use the argument that you don't have any video assets or the skills to create engaging videos. There are a plethora of free resources available — ranging from stock videos to free video ad makers — that can help you do this seemingly daunting task quickly and easily.

Create Some Buzz Around Your Brand Early On

Building momentum around your brand is one of the most important things you can do in the run-up to the holiday season. This allows you to get your brand on consumers' radars without spending a ton of money before the pricey and busy holiday season even starts.

Get Started Right Away

With less than four weeks until the start of the holiday shopping season, now is the time to begin designing your Shopify or Shopping PPC ads campaign. If you need help getting things done, call Shopping or Shopify PPC management professionals today. They can help you create a holiday PPC campaign tailored to your business that will give you the best shot at winning.