Two Tips to Choose the Best Images for Your Shopify Ads

As a Shopify website owner, you know how difficult it can be to get your Shopify PPC ads noticed. A compelling ad copy is not enough to pique their interest in your product. Because people are 65% more likely to retain visual information, it is important to pay closer attention to the images you employ in ad campaigns.

Here are two essential pointers for selecting click-worthy images for your Shopify PPC ads:

Note: While you can improve the visual content of your Shopify ads on your own, we recommend using professional e-commerce PPC services to get the job done right.

Avoid using stock images.

Stock photos can undermine your authenticity and erode user trust. The issue is not so much with the images themselves but with how they are perceived. Marketers use stock photographs so frequently that savvy online shoppers can recognize them from a mile away. Your audience does not want to see images that look manufactured and do not communicate a narrative effectively — especially with so many unique and professional visual works out there. Furthermore, it indicates to them that your company is unconcerned about the material it distributes to its audience.

Consider using your product images, behind-the-scenes shots, pictures of employees, or quiz images to interest viewers and compel them to click on your ads. If you must use a stock image, try to choose one that looks as natural and relevant as possible. Services like Unsplash or Shopify's Burst can be used. Consider making the stock photo "yours" as well — if necessary, zoom in or crop the image, change the colors, tweak the filters, and so on.

Consider color psychology.

When creating your Shopify PPC ad, the colors you use are just as important as the ad copy. Remember how people make 90% of our purchase decisions based only on their color? Furthermore, different colors tend to have different psychological effects on consumers, causing them to associate your product or brand with specific emotions. Why do you believe the majority of fast food companies are predominantly red? It is a color that evokes hunger and desire.

Keeping this in mind, be careful and attentive when picking colors for your ads. The colors in your photos will serve to capture user attention, shape your brand identity, and associate your product or brand with certain feelings or emotions. Please keep it simple and try to use your brand colours.

Conclusion

Most people are visual learners, which is why your Shopify PPC ad photos speak louder than content. Again, work with a competent Shopify PPC management company to create images that best communicate your unique selling proposition.