3 Tips to Design a Successful Local PPC Strategy

Local PPC — often known as geo-targeting — is essentially a marketing strategy for targeting customers in a given geographic area. This strategy can help your business reach the right people and present them with a compelling marketing message.

Here are three tips to consider while developing your local PPC strategy.

Start with a Strong Keyword Structure

It is important to structure your keywords in your PPC campaigns correctly. You will not be able to adjust your ad copy to the search as easily if you do not correctly segment things out. Determine how you want to target your audience: do you want to focus on a specific city, a specific zip code, or perhaps a 20-mile radius around your physical store? Once you have determined which areas you want to focus on, you can start planning your structure. Don't know where to begin when it comes to keyword selection? Hire an eCommerce PPC management company to help you out!

Leverage Extensions

Using extensions is another crucial local PPC strategy. Location extensions and call extensions, for example, can help users find your business and display your phone number directly on your ad respectively.

Get Hyper-Local

Take your targeting up a notch by going hyper-local. To maximise foot traffic, do your homework and prepare a list of neighbourhoods near your store to increase the relevancy of your targeted keywords. So, for example, rather than "shoe stores in (city)," try "shoe stores near (neighbourhood)." Because you have divided your keywords by neighbourhood, you can also tweak your ad copy to call out the area.

A local PPC strategy can help you drive more sales. As with any new strategy, though, you must begin testing to see if it works best as is or if it needs some fine-tuning! Partner with reputable pay per click management services to ensure stellar results from your PPC campaigns.