SEO, SEM, and PPC are three commonly used terms in the digital marketing industry but often confusing to those unfamiliar with these practices. So, let’s explain to you briefly what these terms relate to and help your eCommerce business thrive.

A Quick Overview

In order for SEM or Search Engine Marketing to work, you must also implement SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) strategies. Where SEO drives organic traffic, PPC has a cost for every click. The end goal may be the same, but they require different methodologies to reach measurable results. In the end, which marketing technique you utilise makes or breaks the business’s success.

SEM

SEM is the umbrella term housing all other digital marketing strategies, whether free or paid. The ultimate goal is to increase your brand’s awareness in search engines where Google dominates the market. Many users seek businesses like yours via search engines as they enter terms and phrases to find relevant results. So, this is your opportunity as an eCommerce business to connect with your customers and lead them the right way.

SEO

SEO works to implement strategies that optimise your website and boost your online visibility. Agencies formulate practical campaigns so you have better control over how you can drive quality traffic and increase your search engine ranking. What’s best about SEO is that you pay for consistent efforts to build your brand instead of PPC, which requires investment to get instant results. So, we recommend using experienced SEO and pay-per-click management services for an adequate job.

PPC

Millions of eCommerce website owners run PPC ads daily to position their products before their audience. PPC delivers immediate results instead of SEO, which can take months to perform to its fullest. These are typically the banner ads you see on the edges of sites and amongst the top results on SERPs. The benefit you’re paying for the ad space guarantees prominent visibility and the possibility of reaching more potential buyers. But ensure hiring a dependable eCommerce PPC agency to supercharge your SEM efforts.

To Conclude

The buying behaviours of customers today can be complicated. It requires meticulous planning and a lot of trial and error to get your business found online. So, it is critical for your eCommerce business to be present where your buyers are. Hence, you can probably try both SEO and PPC to analyse results first-hand. But remember to be patient and work with industry experts to have a competitive advantage.