What Questions To Ask Before Hiring A PPC Agency?

Most business owners understand the importance of a reliable stream of leads and potential customers using PPC (pay-per-click) advertising. PPC is a critical part of modern digital advertising strategy, but not all business owners have the skills or knowledge to take care of this in-house.

Navigating the complicated PPC advertising landscape can be challenging. It would be best if you worked with a professional agency to which you can entrust your ad campaign. An experienced agency can quickly guide your advertising efforts to help you achieve your targets.

However, before you sign any dotted line, evaluating your chosen agency's capabilities and how well they fit with your business needs is essential. Check out the top questions you must ask a professional PPC agency in London before hiring them for the job!

How Long Have You Been In The Industry?

Business owners must ask how long their chosen PPC agency has spent in the industry. It will tell you if your chosen PPC partner has enough experience to understand all the nuances and intricacies of PPC advertising. Keep in mind that more experience does not mean better results. You could also find several newcomers with more knowledge than a seasoned veteran.

However, it's best if you work with someone who has experience dealing with new trends and knows how to react to them. As long as your chosen PPC agency knows what they are doing and has been doing it for years, they will ensure to capture any relevant traffic coming your way successfully.

What Is Your Process For Keyword Research?

Researching and implementing the right keywords for your campaign is the backbone of PPC. Keyword research helps professionals identify the terms your potential clients and customers use to search for services or products like yours. By bidding on keywords, an eCommerce PPC agency in the UK can ensure your advertisements are displayed only to relevant audiences, boosting your overall likelihood of conversions.

How your chosen agency approaches keyword research can tell you much about their strategic thinking and expertise. Ask them how they find high-performing keywords and what tools they use. Their replay will give you insight into how well they can find and convert your audience.

How Do You Plan On Using The Money I Give?

Besides the fees you will pay to your PPC agency, your budget is the total amount of money you will spend on your ad campaigns. Here, transparency is critical since it's your money, and you have the right to understand how it will be used. For instance, how much do they plan to spend on each channel (e.g., Google, Bing, Facebook, etc.)? How much for each campaign?

Sometimes, your agency will have some money left over after placing the ads. Will they refund it or roll it to your next month's budget? All this information should give you an idea of how your chosen company deals with their budget.

As you review your list of potential agencies, ensure you ask these questions to help you narrow your list to those who would work the best for you.