Get the Most Out of Your eCommerce PPC Campaign with Ad Extensions

PPC (or pay-per-click) advertising is one of the most cost-effective ways to generate revenue from your eCommerce website. Paying for ads can be expensive, though, and having a campaign that reaches the right audience and brings them to your website won’t matter if they are not clicking on the ads that appear on Google or through other services like Facebook or Twitter.

So, unless you are working with a good eCommerce PPC agency in the UK (which you definitely should consider doing), it is essential to make sure you use ad extensions as part of your eCommerce PPC campaign strategy.

Ad extensions can help your eCommerce PPC campaign become more successful. When used correctly, they help build trust, attract new visitors, and drive conversions. In this blog post, we will explain what ad extensions are and discuss some of the more common ad extensions you can use in your campaigns. Let’s get started!

What are Ad Extensions?

Ad extensions are a powerful tool for any eCommerce business using PPC campaigns to advertise their products and services. Adding ad extensions to your campaigns can significantly improve your click-through rate (CTR), making it easier for potential customers to find you and engage with your brand.

Ad extensions provide additional information about your business and offerings, including contact details, product images, links to specific pages on your website, and more. This extra context makes it easier for potential customers to make informed decisions about purchasing from your business.

Some Common Ad Extensions You Can Use

• Location extensions are an excellent way to let potential customers know where they can find your business. This extension adds a map showing the location of your business to your ad and is particularly useful for those who run physical stores. It allows customers to easily access directions on how to get to you and can help boost clicks and conversions.

• Social annotations are a great way to showcase how popular your products are amongst social media users. It displays reviews, ratings, and other endorsements from social media sites such as Facebook, Twitter, and Instagram in your ads. This is an effective way to grab the attention of potential customers as it shows them how much others like and trust your products.

• Price extensions are great for eCommerce businesses as they allow you to display product prices directly in your ads. This helps to give customers a better idea of the pricing structure of your products before they click through, increasing the chances of a sale.

• Callout extensions allow you to add additional lines of text to your ads that highlight any unique selling points or special offers you may have. This helps make your ads stand out and encourages potential customers to take action by clicking through.

Conclusion

If you run an eCommerce business and are looking to maximise the performance of your PPC campaigns, one of the best ways to do so is to hire professional PPC services in the UK. A professional can provide expert assistance in setting up and optimising your campaigns to ensure they perform optimally. They can also advise you on the best ad extensions to get the most out of your campaigns.