How to create a Google ads campaign that delivers results?

As a company looking to grow in a competitive online market place, you have probably been steered in the direction of Google Ads (previously called AdWords). Google Ads can be very rewarding, generate leads, and push clients to your website, but it needs to be done correctly. One wrong step can lead to you paying out your hard-earned money for poor quality leads, which may not result in sales in the long run.

IDENTIFY YOUR GOALS FIRST

Identify what you hope to achieve from the campaign. Are you looking to drive traffic to your site? Are you hoping to boost your brand visibility? Do you want to increase your online sales turnover? Identifying goals can give you something to work towards, and when you monitor your progress at a later stage, you will have something to compare it to.

NEXT, FOCUS ON YOUR AUDIENCE

Good customer analysis is essential to identifying the best people to focus on when designing and creating your adverts. This will ensure you target the right people, you reach the right audience, and you get the most out of your advertising budget in the long run.

DON’T MISLEAD YOUR CLIENTS

Misleading clients with your adverts will result in you finding yourself with a poor online reputation. This will, in turn, result in your company not gaining the ground you are hoping to gain and finding yourself falling behind your competitors as you move forward.

EACH ADVERT NEEDS TO BE TARGETED.

What this means is that you don’t want your adverts to be generalised. Instead, you need each one to be focused on a particular keyword and target audience. This can be achieved through extensive research and analysis, something usually offered by a professional Google Ads agency. If you have taken on this task on your own and decided to cut out the agency, then you need to be prepared to spend a lot of time working on your campaign to ensure you achieve the results you are looking to achieve.

DON’T FORGET ABOUT MOBILE USERS.

The next step to a good Google Ads campaign is to ensure that you focus on mobile users. The mobile industry is a growing one with more people using their mobile devices to search for products and services. This means creating a mobile site and focusing some of your attention on your local search engine optimisation to achieve success.

TEST YOUR ADVERTS REGULARLY.

To ensure that they are working and your PPC advertising management is effective, you will want to do random tests daily. Sometimes you may find that you are not generating the traffic you wanted to generate, and your sales are not increasing. This means that you will need to revisit the advert and make the necessary changes to help you achieve the figures you want to achieve.

If you follow these steps, you will get one step closer to achieving your online marketing goals with a kickass Google Ads campaign!