How To Launch An Ecommerce PPC Campaign?

PPC (pay-per-click) is an online advertising practice where your business only has to pay when a user clicks on your advertisement. It doesn't matter how often your advertisement is displayed or how many people see it; you will only pay for the actual clicks. You need to take a few steps to launch a PPC campaign.

Advertisement Creation

Advertisement creation for an eCommerce PPC campaign is straightforward. These advertisements are very small (although you can find some platforms that offer larger sizes) and are generally made up of one headline and some lines of the ad copy. You can even add an image to make your ad seem more appealing.

If you're working with Google's Ad platform, you won't have to worry about images. A professional Google Ads agency in the UK can help you create fantastic custom images for your PPC ads. A link to your website's landing page should do the trick.

Keyword Selection

A Google ads agency can help you with your keyword research. In the Google Ads PPC model, you can select which keywords should trigger your advertisements. For instance, if you own an eCommerce store that sells camping gear, you should choose keywords like "best tent for winter" or "warm weather sleeping bags." Your advertisement will show when a user searches for those keywords or a close variation of them. Professional eCommerce PPC agencies in UK can help you find the perfect keywords for your campaign.

Bidding

After creating your ads and selecting the right keywords, you can decide how much you wish to bid on your ad display. The standard price can vary depending on how competitive your keywords are. If you target a high-volume, profitable keyword, you will have to pay more per click than lower-volume keywords. This is why proper keyword research is critical for eCommerce PPC advertising.

When you work with a professional ad agency, they will also help you track your ad performance and can make changes to your campaign accordingly. This way, they can help you get an even better return on your investment.