Benefits of Working with a PPC Agency

Pay per click (more commonly known as PPC) advertising is one of the most effective and efficient ways for your eCommerce company to generate qualified leads and increase sales and revenue. When it comes to PPC, the question most eCommerce business owners ask is, “Can I manage my paid search campaign in-house, or should I outsource the work to a local PPC agency?”

The short answer is yes.

If you want to save money while making the most of your marketing spend, hiring a specialist PPC agency might be the better choice over doing it in-house. This blog discusses the advantages of working with an eCommerce PPC agency:

Experience and skills

Your in-house marketing team may not always have the time or resources required to be up to speed on the most recent developments in the pay per click world. On the other hand, professional marketing agencies are always at the forefront of PPC.

Professionals also have a wealth of experience managing different campaigns for different companies in different industries. This is how they can avoid foundational trial and error and guesswork when creating a PPC campaign. Can the same be said if you take an in-house PPC management route? Probably not.

Scalability

If you choose to do your PPC management in house, it would almost certainly mean that resources will always be limited. When something urgent in the workplace needs to be taken care of, your in-house PPC campaign can easily be set on the back burner. The situation can be exacerbated if there is only one in-house PPC specialist. Annual leave, sick leave, and any other kind of absence can imperil your paid search campaign.

When you partner with a professional PPC agency, on the other hand, you benefit from having a team of marketing experts. In other words, you will always have someone handling your account.

Lower cost

Is your in-house marketing team new to the game? Well, remember that even grasping the absolute basics of an effective paid search campaign requires a steep learning curve. To fully comprehend the paid search arena and how to make the most of it, several months (if not years) of time investment may be necessary. If your in-house team is not well-versed with PPC from the outset of your campaigns, you will probably end up wasting a lot of money.

Mistakes are inevitable for those who are just starting out. In the world of PPC, such mistakes can quickly lead to very expensive setbacks. However, if you hire professional eCommerce PPC services from the outset, you can benefit from lower cost per click (CPC), improved ad impressions, a healthy click-through rate (CTR), and the best overall campaign results.

Conclusion

When you hire a specialist PPC agency, you are essentially recruiting a group of qualified and skilled professionals who manage a myriad of paid search campaigns on a daily basis. This high level of experience and expertise can provide you with a significant competitive advantage that should not be underestimated.