Win the traffic game with PPC advertising

As a webmaster, running a PPC campaign can help you leverage and expand the reach of your website. Be that as it may, don’t forget that the realm of paid search advertising isn’t as welcoming and merciful to beginners as you may think. What this means is, if you’re a novice embarking on a PPC journey, you’re more than likely to blow your budget on unqualified clicks. While it may take some to familiarise yourself with the ins and outs of PPC marketing, here are three of the most common blunders that amateur marketers make and you'd certainly want to shirk from.

INCONSISTENT LOGINS

Marketers often create an AdWords account and set up their advertising campaign and then don’t bother logging in for weeks. Well, if you want to see RESULTS, you need to manage your AdWords account efficiently…. and for that, you need to log in to your account frequently. It’s pretty simple.

OVERLOOKING MOBILE TRAFFIC

If you’re one of those who think that paid search advertising effective on mobile devices, you might want to rethink your idea. Given the dramatic and steady increase in the number of mobile users and internet usage, you can’t be oblivious to mobile traffic.

SKIPPING TESTS

Launching a campaign without testing it may bring your all your efforts undone. It’s important to run a conventional marketing test on your ads before they hit the web. This will help you determine which of your ads attain the highest click-through and on-site conversion rates.

Avoiding these common yet serious mistakes could save you a lot of time, money and effort. In addition, unless you’re an expert yourself, PPC campaign management is best left on industry experts. There are many pay per click management experts out there who indulge in strategic PPC advertising practices and leverage the latest in technology and tools to run successful PPC campaigns.