Top 5 digital marketing myths

Digital marketing has advanced to allow businesses of all sizes to reach and connect with a relevant market on a global scale cost-effectively and efficiently. Even with its true potential of instant and measurable results, however, aspects of digital marketing are shrouded in a complex web of myths.

Below are 5 of the most prevalent digital marketing myths that have surfaced recently.

Myth 1 — It’s all about content

Content marketing is undoubtedly among the top influencing factors of a good online marketing campaign and every business website needs engaging content. Nevertheless, content marketing exclusively for the purpose of trying to generate more traffic is unproductive without a definite marketing approach. Unless what you’re offering to your audience is genuinely newsworthy or problem-solving, then it’s in your best interests to delegate content creation up to the writers. You should instead focus on existing website content as it stands to enhance user experience and relevancy.

Myth 2 — Top website ranking is the bottom line

Your bottom line should be about driving relevant traffic to the website to effect a conversion, whether that’s for lead generation, online sales or subscription services. A focus on return on investment needs to be taken into account with any digital marketing approach.

Myth 3 — Pay per click marketing won’t help the overall campaign

Pay per click marketing will give your business website an instant traction online, driving relevant traffic by the masses through to the website. Based on this, you’ll be able to gather crucial details on the user interaction such as what keywords provide the best return on investment, search volumes for your product or service in a geographical region along with how users engage with certain elements of the website. PPC advertising as an integrated digital marketing approach will definitely help your business website realize its online objectives.

Myth 4 — Any digital marketing company will work

Many digital marketing companies make ridiculous claims that are, for the most part, associated with a long-term contract. After all, they’re in the space of marketing. Unlimited clicks and guaranteed results are common claims. But the truth is that only an experienced company can secure a certain keyword ranking in Google organic listings. So you must do your due diligence, read the fine print and existing client reviews and references from third-party authorities and only engage professional services.

Digital marketing isn’t black magic. Each strategy is based on the rules of a mathematical algorithm. Enlist a reputed paid search advertising company that has an incontestable understanding of these algorithmic programs along with some standard marketing insight. This will have digital marketing working generously in your favour.