Hire a PPC Agency to Maximise the Performance of Your Google Ads Campaign

Using Google Ads [previously known as Google AdWords] is indisputably the fastest way to push your website to the top of the search results. Also known as pay per click or “PPC,” search engine marketing or “SEM” and paid ads, this online advertising platform developed by Google allows businesses to bid for greater visibility in search engine result pages [SERPs].

You have probably seen Google Ads in action if you have recently searched for something on Google—these ads appear at the top of search results and have [Ad] written next to the website URL. For example:

Because of the fierce rivalry among businesses today, choosing the right keywords to rank higher on search results has become a priority for businesses—big and small. As part of their paid search marketing efforts, businesses can use Google Ads to bid and rank for high-value keywords.

What Can a Professional PPC Agency Do for Your Business?

A skilled pay-per-click management services provider, such as myWebhero, can provide businesses with exceptional Google Ads management services.

Since they can help you identify top-ranking keywords, partnering with a professional PPC agency ensures that your paid search campaign will be a success. Professionals find the best keywords to build cost-effective Google Ads campaigns that target the right demographic. They also use cutting-edge tools to create and launch highly effective sponsored search campaigns that will help you increase your website traffic, sales and revenue.

Here are three things you can expect from a professional PPC agency:

Keyword Research Expertise

Keyword research is vital for any successful Google Ads campaign—and a competent PPC agency can help you with that. They will do a rigorous competitor analysis to identify the keywords your competitors are targeting and then find better ones to give you a competitive edge.

Campaign Creation and Page Development

An experienced PPC agency will not only help you configure your Google Ads campaign, but they will also tweak your campaign settings and draft an ad copy that will attract more visitors to “click” on the ad. They can then adjust and build a paid search marketing campaign with a high conversion rate. Most reputable agencies also have an in-house design and development team that can help you optimise landing pages to convert more traffic.

In-Depth Reports and Analysis

A professional PPC agency will also provide you with monthly reports and analysis, highlighting the key metrics in your Google Ads campaign to offer you a better understanding of what works and what doesn’t. Some of these metrics include Clickthrough Rate (CTR), Cost per Click (CPC), Conversion Rate, Cost Per Conversion (CPC), Return on Advertising Spend (ROAS), and Quality Score.

If you want to grow your business in this competitive market through search engine marketing, you need to partner with an experienced AdWords management services provider like myWebhero. They can perfectly set up and launch your Google Ads campaign, driving more traffic to your website and maximising your profitability.