How Professional PPC Agencies Outperform In-House Teams

Once you get your PPC efforts right, you will have streams of relevant customers funnelling to your website. On the other hand, if you don't get it straight, it could negatively impact your business and quickly drain your marketing budget.

Many business owners need clarification about hiring a professional PPC management firm or hiring an in-house marketing team instead. Selecting the right way forward for your business can severely impact your business's success. You need to consider many factors if you wish to avoid making the wrong decision. In today's article, we will explain why working with a professional PPC agency in London is better than hiring an in-house PPC team.

An In-House Team Will Cost You More Money.

Cost is generally the top deciding factor for most business decisions! While most business owners believe working with an agency to boost their PPC efforts is more expensive than doing it yourself, an in-house PPC team will cost you far more than outsourcing.

Creating and launching a successful ad campaign requires years of experience and skills. Adding one intermediate PPC ad manager to your marketing team can cost you a lot in salary, insurance, and benefits. This means hiring a small internal marketing team of three or four professionals will easily cost your business more than $200,000 per year.

But that's not all! To find the right candidate, you must save money for ads, networking events, etc. You will also have to train all new employees to adapt to your work environment and reach full productivity. An inhouse marketing team will also need tools and software for ad creation, analytics, and more, which also cost a lot!

On the other hand, outsourcing your PPC efforts to a professional eCommerce PPC agency will cost anywhere from $20,000 to $200,000 annually (depending on what services you require). You get an experienced team of professionals who have been managing and creating PPC ads for years. They will already have all the skills, tools, and software needed to perform PPC and produce ideal results.

A Professional Agency Will Know How To Focus On Results!

Most professional PPC agencies are laser-focused on producing ideal results for their clients. They understand that their success ultimately depends on their client's satisfaction, so they work hard to create campaigns that generate the best ROI. An in-house marketing team may not have the right experience or dedication to achieve the same level of focus on delivering results. When you work with a professional PPC agency, they will have all the time and human resources needed to give your account the attention it deserves. A professional PPC management company specialises in:

• Using new ad formats

• Identifying negative keywords

• Targeting different audiences depending on your wants and needs

• Testing multiple bidding strategies

• Adjusting for any platform changes

• Designing eye-catching and innovative ads

Working with a professional agency is your best option for creating, running, and managing successful ad campaigns. From saving money and time to leveraging industry experience, agencies can quickly take your ad campaigns to greater heights, producing ideal results.