WHAT ARE THE BENEFITS OF USING GOOGLE SHOPPING ADS?

Google Shopping ads—also known as Product Listing Ads (PLAs)—are designed to help you advertise your eCommerce business and meet your marketing objectives in the most efficient way possible.

Partnering with a reputable eCommerce PPC service provider to create your Google Shopping ads will benefit you in the following ways:

1. Broader Reach

Did you know that Google accounts for 92.49 per cent of the global search engine market share? This means that when it comes to online shopping, an overwhelming majority of users from all around the world turn to Google. Compared with other online shopping avenues, Google Shopping makes it far easier for online shoppers to start their buyer’s journey.

2. More Qualified Leads

The best Google Shopping ads will show your ads to shoppers with high buying intent—those who are actively looking for your products and are ready to buy right away.

3. Increased ROAS

With the proper setup and management, Google Shopping ads can provide you with a higher return on ad spend (ROAS). This is because Google allows you to market your products in a way that attracts online shoppers at no extra cost when they click on those product listings.

4. Easy Optimisation

Things are a lot more straightforward with Google Shopping Ads. Because Google handles ad displays automatically based on your product data feed, shopping ads are easy to manage and optimise. Instead of targeting keywords, Google can help you advertise your products to customers based on product features that match their search queries.

Partner with a good Google Shopping agency like myWebhero to get the most out of your Shopping ads. A professional agency can help you create Google shopping ads that will allow potential shoppers to discover your products before your competitors, boosting your product sales and overall marketing performance.