Stay Ahead of the Competition with Google Shopping

For eCommerce retailers looking to improve incremental performance across their product inventory, Google Shopping is the paid media platform of choice. This Google service enables eCommerce retailers to position their products in front of online customers who are willing to purchase them, leading to increased sales and revenue.

Are you interested in Google Shopping? Here’s how it works:

Unlike other Ads platforms, Shopping relies on the feed you input to inform Google what products are included and, therefore, which queries they should be displayed for—rather than bidding on keywords. This means that eCommerce retailers must use optimised, properly formatted Shopping feeds to upload their information to Google to have the best chance of being displayed for the correct queries. Your Shopping feed may also provide customers with additional details about your products, such as reviews and ratings, prices, sizes, so on.

Getting started with Google Shopping can be intimidating. A reputable Google Shopping agency can take some of that weight off your shoulders.

Professional marketing agencies have a wealth of experience working with a broad spectrum of e-commerce clients, from creating shopping feeds and campaigns to pushing established accounts to the next level. To ensure the effectiveness of your ads, a professional agency will set up effective bid strategies that promote your best-selling, high-ticket, and margin-rich products while minimising wasted clicks (and thus, your marketing spend) on non-core items. They will aim to maximise your revenue and increase your return on investment by using continuous testing and analysis. To take the eCommerce marketing campaign to the next level, a specialist marketing firm may also provide other services such as eCommerce PPC management.

Google Shopping is vital for eCommerce retailers who want to maintain a competitive advantage. If you want to conquer the top of Google with your product listings, you should partner with a Google Shopping agency right away.