How to get the right customers from AdWords?

If you want to get higher traffic with increased sales, you need to use AdWords. AdWords is the largest online advertising network in the world. This advertising model offers an incredibly useful tool for small businesses to get noticed online. But what if you don’t know how to get the right customers from AdWords? Here are three ways how Google AdWords can help your small business survive (and thrive) in the market.

Schedule ads during business hours

Make sure your ads only show during your business opening hours. This will help you increase the opportunities to convert your callers into customers. So, you should run your PPC advertising campaign during regular business hours and when someone is available to answer the phone calls. Also, you can get in touch with professionals for reliable PPC advertising management services.

Increase bids for mobile devices

79% of smartphone users use their mobile device for searching and purchasing online. Increasing bids for mobile devices is essential to capture some of this traffic. Mobile searches are known to bring customers to your front door.

Utilize call extensions & call-only ads

When it comes to getting valuable conversions, inbound calls play a vital role. So, make sure you use click-to-call features in your ads. This medium will help you obtain more conversions. You can also use call-only ads if you prefer to get only calls, not clicks. For that, you can hire reliable AdWord management services.

Once you use these bidding strategies, you can get the right customers with valuable conversion from Google AdWords without any hassle. Apart from this, you can get in touch with digital marketing experts for quick and effective results for your online business.