Get Your Google Shopping Campaigns Ready for the Holiday Season!

If you have yet to start your Google Shopping campaign, now's the time! With the holiday season fast approaching, it's time to get your campaigns up and running as soon as possible so that you can take advantage of increased visibility and sales opportunities.

Here are some ways to get your eCommerce PPC management right and set up your Google Shopping campaign for success…

Find Keywords

To find keywords, you need to think about what words shoppers might use when looking for your products. You can use tools like Keyword Tool or Merchant Words to get an idea of popular keywords relevant to your product and industry.

You'll also want to consider other keywords and phrases that people might be searching with that are relevant to your business.

Understand Quality Score

Quality Score is a value between 1 and 10 that estimates how likely your ad will be clicked on when shown to a customer. It's calculated by looking at things like keyword relevance, ad relevance, and landing page quality.

The higher your Quality Score, the lower your cost per click (CPC). A high Quality Score can be achieved by improving your keyword relevancy and matching it with relevant ads and landing pages.

Develop a Research Plan

It is important to have a research plan on hand when it comes to PPC campaigns on Google Shopping. It helps you ensure that you are presenting your products and services at the right time while also reaching consumers looking for what you have to offer.

You can find out how much competition there is with other products and services, see if certain times of year or days of the week are more profitable, and discover which keywords are most effective in driving traffic to your site.

Create Product Listings

To create product listings, you'll need to go to the Merchant Centre section of your Ads account, click on 'Products,' and then select 'Add Product.' You'll be prompted to name your product and upload a photo. You'll also be asked to provide a price, shipping cost, quantity available, and where you ship (if this information is not provided automatically).

Once you've finished filling out all these fields, you should save your listing by clicking 'Save & Close' at the top of the page.

Hire a PPC Expert

The holiday season is just around the corner, and now is a great time to start your PPC marketing. With Google Shopping campaigns, you can offer discounts on your products and increase revenue during this peak shopping period. To ensure your campaign goes off without a hitch, consider hiring an experienced Google Shopping Agency to set up and optimise your strategy today.

Conclusion

As the holiday season approaches, you'll want to make sure that your Google Shopping campaigns are ready to help your UK customers find the gifts they're looking for on Google Search, in Images and on YouTube. To help you prepare, we've put together this guide on optimising your campaigns and ensuring your products appear as prominently as possible in all three product listing formats.