Data is essential for online stores like yours. It is a critical element of your business’s success—whether you realise it, use it, or collect it. Some web analytics tools, such as Google Analytics, can assist you in using some of the data to boost your online marketing and direct more traffic to your eCommerce website. However, Google Analytics has its limits. That being said, by integrating this web analytics service offered by Google with the Google Tag Manager, you can optimise data collection and accelerate your business growth.
What are the Capabilities of Shopify Google Tag Manager Apps?
Shopify Google Tag Manager apps enable you to manage tags on your online store that identify users and convert that information into data for your eCommerce website.
This allows you to identify market trends much more effectively, which can help you fine-tune your online marketing strategies. Of course, it can also help you in your Shopify PPC management.
So, which Shopify Google Tag Manager tools are the best for your online store? Here is our pick:
Elevar Tag Management Suite: To automate data analysis, comprehensive insight curation, and forecasting.
AVADA Google Tag Manager: To track and collect information about site visitors in a simple and reliable way.
Niddocks Google Tag Manager: To add tags to your website efficiently.
Secomapp SEO Booster ‑ SEO Marketing: To manage your catalogue’s SEO.
Conversific Store Analytics: To see all of the most important eCommerce metrics on one page.
Venntov SEO Manager: To understand and apply SEO elements to your online store.
Tracking for Google Ads by AdNabu, Inc: To uncover more information about your site visitors.
Storeya Google Ads & Google Shopping: To manage your advertising across Google and other channels
Customer Tags and Segments by Union Works Apps: To manage the tags on your website.
You can optimise your eCommerce PPC management and increase the efficacy of your marketing campaigns by using one of these nine Shopify Google Tag Manager apps.