3 Ways to Protect Your AdWord Campaign from Competitors In 2020

Running an efficient PPC campaign is essential if you want to gain any online traction. Paid Search advertising strategy opens your doors to local customers. Additionally, with this, you can stay ahead of the curve, increasing your brand awareness and performance results. But, running a successful PPC campaign is not always as easy as it sounds.

One of the biggest threats to Google ads is click-fraud as it can ruin your business’s market value with financial loss. Luckily, there are three ways to protect your advertisements from competitors.

Let’s dive in.

Increase spends on your branded ads.

Increase spends on your branded ads is an effective way to beat out your competitors. The amount you pay will be equated with how much your competition is spending on the keywords. Of course, spending more money on your own branded keywords might feel like taking a step back. But, online marketing is a game, and to win this, you have to do this. You can also get in touch with a reputable Google ad management company for effective results.

Use ad extensions to push out the competition.

Using ad extensions is the best way to push your competitors further down the page by improving your click-through rate. You can also add enough ad site links to immerse the entire paid ad section of a search with the aid of ad extensions.

Diversify your Google Ads campaign.

When you keep your strategy changing, it will be challenging to follow, analyze, replicate, or target your campaign for your competitors. Make sure to use different methods like a call-only campaign for your PPC advertising strategy. Also, you can get in touch with a reputable PPC agency to diversify your Google ads campaign.

Show the Competitors who’s the boss!

By following these three tips, you can show your competition that you mean business. A paid search marketing strategy is the best approach to boost your brand’s online presence. Besides, you can get in touch with PPC AdWords management experts to grow your brand.