Measuring SEO Performance

Before doing something great, it is always be clear with the objective and goals.

Client may have different data presentation to query, like conversion rate, sales performance, and etc. It's best to clear this up.

Make a list of clear goals such that:

• It is measurable: statistically and data-driven.
• Always specific: grey area is bad for a sharp measurement.
• Share your goal: validate its feasibility with others.

Now that we have directions, it's time to see what we can measure.

The number of goals achieved in a campaign. In short, the ROI statistical results of the page.

The visitor staying on the website to test their visiting integrity. This is subjected to the website content (e.g. contact us usually has a short attention span).

The visitor staying on the website to test their visiting integrity. This is subjected to the website content (e.g. contact us usually has a short attention span).

Measurement of visitor continue to stay on the website, hoping from one page to another.

Measure how far visitor scroll throughout the page.

Inbound search queries.

How many visitors click through search results.

Measures the authority metric.

Measures keywords ranking in search results.

Measures of inbound backlink.

Now that we have the metrics identified, it's time to use tools to measure the traffics.

For domain validation and Google product integrations.

For measuring performance, accessibility, progressive web app, and etc.

For measuring web performance focusing on speed.

For measuring web performance focusing on speed.

For providing insights from other measurement tools.

For tracking any new tools released from Google.