SEO Fundamentals

Likewise, SEO has many levels of hierarchy of needs in order to make things work. There are 7 levels of hierarchy and each levels works toward improving competitiveness.

This is where the configuration is permitted to reach and crawl the contents.

The accuracy of the contents answering the query.

Refactor the contents to attract search engine and searchers.

Improving the content's user experience such as performance, ease of use, and compelling UI for multiple devices.

Earns links, citations, and amplification.

Appropriate URL, titling, and page description to attract click-through rate.

Adjustments to stand out in search engine result pages (SERP).

SEO is mainly about understanding what people are searching for online, the answer they are seeking, the words they're using, and the type of content they wish to consume. Then, by knowing these tricks and how to answer the query, you then will be able to present the contents to the audience.

In short, the optimizer must fulfill user intent accurately.

The types of goal can be various as long as there is a single objective (keeping things simple). Here are some examples:

• Sales
• Provide information
• Create leads
• Email sign-up or subscription
• Phone Calls

You want to achieve high conversion rate instead of high bounce rate.

Before analyzing the visitors (be it human or crawler), one must understand how search result yields.

Paid search, as implied, is paid service to rank highest among all searches. It is an online marketing tool to pro-actively promote the website content rather than relying solely on organic search.

Organic search means the natural searches from the web contents with competitive ranking without doing active paid search service. Some SERP like Google relies on heavily in order to achieve higher results.

There are 2 primary audiences: the targeted human researcher (or "visitor") and the search engine crawler.

Designed for human is given higher priority as the website MUST be designed for human consumption even in a situation where the crawler fails to perform at all. This affects both paid and organic searches.

Website focusing on crawler only will usually be treated as SEO black-hat contents since most website visitors will bounce away. Besides, even there is a visitor, that person will very likely to bounce away. It puts the target website at risk of penalized and/or de-indexed.

Here are the reasons why we still do SEO.

As contents grow, it's tough to find and query a particular interest. Hence, it's best to support search function from the get-go. The only exception is that the website is meant to be short-lived, and private to a controlled audience (also known as "deep web").

Statistically speaking (https://sparktoro.com/blog/seo-opportunity-growing-shrinking/), organic search is still topping paid search. Also, even for paid search, the content must still be tuned with SEO.

It's hard to tell what a particular search engine wants since the algorithm of indexing is kept secret. Normally, search engine provider will list out the guidelines for effective rankings.

Google does provide guidelines for SEO, as such:

• https://support.google.com/webmasters/topic/6001971?hl=en&ref_topic=6001981
• https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf