Media Day Strategy

Summary of ASCSU Media Day Rollout Plan

The Associated Students of Colorado State University (ASCSU) recently conducted a Media Day to launch a professional and engaging social media rollout, aiming to showcase ASCSU members and their roles to both students and faculty. The focus is on short-form, visually appealing content across multiple platforms. 

Rollout Schedule and Content:

1. Team Pictures (Oct 14): A series of team carousel images introducing each department, complemented by short-form TikTok content and an Instagram Reels campaign titled “Dress to Impress.” 

2. Individual Profiles (Oct 21): A detailed “About Them” series, sharing individual member profiles that include major, position, year, fun fact, hometown, and office hours.

3. Posting Cadence: Content will be released every Monday, Wednesday, and Friday to maintain visibility and engagement.

This rollout strategy aims to connect ASCSU with the campus community by providing an in-depth view of the student government team, their responsibilities, and their contributions to campus life. Examples of team and individual pictures are shown below.