What makes for a good logo design?

Logos are an integral part of branding. Without it, it would be impossible for people to know a business and its products. Logos are, in a way the face of a business, a company, or even a corporation. This is why industries spend millions of dollars in research when coming up with logo changes, or coming up with a new look for a new product. But what makes for a good logo design? Ram Chary. A logo must be simple in a way that people understand right away what the business is all about. For example, if a logo shows the image of an alligator standing upright holding golf clubs, then the business can be related to golf equipment. Next, a logo must be memorable, but in a good way. No business wants their logo to be remembered as a poor example of a logo. It can mean that a logo is unique, looks good on paper, or an image that easily reflects a business. Ram Chary.