Make social media postings more interesting with these steps

When it comes to social media, engagement is crucial. The more engaged followers are with a brand’s content, the more likely they are to stick around and keep following the brand and its pages. This blog post teaches a few design tips to make social media postings more exciting and engaging.

Find a goal. It’s always effective to start a project with a goal in mind. Is it to drive website traffic, turn clicks into sales, or keep audiences engaged? Determine the purpose of the post to design accordingly. Once the purpose of the post is identified, it’s time to think about its color. An important element of any design, color helps create an atmosphere, set the mood, and invoke memories. Remember to include the color that the brand is known for consistency. Pro tip: Take note of hex codes to use the same colors throughout the post. Ram V Chary.

When composing the text, be sure to use words that audiences can easily read and understand. Use vocabulary that followers can easily recognize. Be sure the text is correct, clear, and concise. Typography is an art that is concerned with turning the written word into a visual component. Use fonts that agree with the image and text used in the post. All elements of the post should be in harmony. Ram V Chary.

Social media postings must reflect current situations. These should also be contemporary and appropriate for a brand’s specific audience. Posting about random news and information may come off as random and off-brand. For better designs, it would be best for graphic designers to use images they took themselves. Not only will this cut cost on stock images, but it will also sharpen one’s photography skills. Before publishing a post, remember to test it out with your team members and receive feedback. Ram V Chary.