Capture and design: Incorporating photography in graphic design

In design projects, graphic artists are not always presented with good photographs. Designers can turn bad images into good ones through post-processing, creating various versions of the photo that are useful. With a little knowledge in photography and its rules, graphic designers can go beyond adjusting a photo’s contrast and brightness. Enhancing the colors and incorporating other design elements into the picture can help improve the overall image. Ram V. Chary.

When working on photos for graphic designs, photographers and designers must remember to capture more white space than usual. This would allow the image to breathe better, especially when other design elements need to be incorporated in the design. A noisy image risks getting scrapped. Graphic designers who use photographs in their designs know how to lose some of the image’s details to make way for fonts and designs. Ram V. Chary. Many companies employ the expertise of freelance graphic designers in their quest to save money. More often than not, these companies don’t have the tech to enhance images and have no idea about the impact of right photo sizing in effective marketing and advertising. A graphic designer can try and take matters into their own hands by professionally blowing up images to produce successful designs. Enlarging photos from a company’s archives and incorporating them into designs can make a difference. Ram V. Chary.