The Business Of Design: Why People Should Invest In Design For Marketing

Post date: Nov 04, 2016 12:24:57 PM

In this day and age, where even small businesses have cutthroat competition, it is important for businesses to stand out. One way to do that is to invest in graphics and design. Here's why:

Image source: webdesigndev.com

First impressions

The battle for potential clients is a difficult one so the goal is to make a strong first impression. You may only have a couple of seconds to hook a customer and sell your brand. Make the first impression memorable with a good design to keep client's attention.

Brand recognition

Your company logo will be printed on multiple media and a successful brand can be easily recognized by their iconic logo. Great examples are McDonald's, Starbucks, Microsoft, Apple, and so many others. To follow in their lead, you must have a great logo to represent your brand, unify all your collaterals, and establish brand recall.

Effective communication

Design can help the communication process. Instead of putting text heavy paragraphs your clients would never read, designs such as infographics and posters can do the same thing more effectively.

Image source: businessnewsdaily.com

Professionalism

A poorly designed logo and/or website can make a huge impact on your brand's image. Potential clients may be wary of doing business with you if you don't have an impressive brand identity.

Hello! I am Ram V. Chary and I'm a graphic designer who dabbles in photography once in a while. Follow me on Twitter for more tips and tricks on design.