How to Use the Psychology of Color to Optimize your Marketing Logo

Post date: Jan 30, 2017 10:33:32 AM

How does this logo make you feel?

If you haven’t heard that question before, you soon will. Recent business studies are finding the connection between marketing ideas and certain branches of psychology. Business executives and graphic artists alike are being told of the importance of human emotions and how these can be used when designing say, a marketing logo.

Image Source: precisionintermedia.com

Financial experts are talking about the color of psychology and its impacts to marketing and branding. A few lessons can be gleaned from various papers.

Color application: It is noted that brand recognition is 80 percent dependent on color. In creating and building brand identity, companies should choose colors that are appropriate to their personality. It is about the image and emotions you wish to portray. Remember that question posed earlier? Marketing logos use colors to evoke specific feelings in their clients.

The isolation effect: No one color has the best conversion rate. Using green in the logo does not necessarily translate into dollars. What is important is ensuring differentiation from competitors. Logos should be simple enough to remember yet different to stand out. The ultimate goal of any marketing logo is to have the image instantly associated with the brand.

Image Source: rd.com

Simple tests: The basics of color psychology should not be ignored. Cooler tones, such as greens and blues generally have a relaxing and calming effect whereas warmer shades of reds and oranges are more energetic and vibrant. Don’t underestimate the simple power of hues and shadings.

It is always best to speak with a graphic artist to work on a design that best suits your company’s needs and goals.

Ram Chary Everi is a graphic artist and helps his clients reach out to their clients in a visually-impacting manner. Learn more when you follow this Twitter account.