BHAG Big Hairy Audacious Goals

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"A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines."

— Collins and Porras, Built to Last: Successful Habits of Visionary Companies

What is it?

• Strategic business statement
• Single medium-long term organisation wide goal
• Externally questionable, but not internally regarded as impossible.
• Visionary goals that are more strategic and emotionally compelling

Who is it by?

• James Collins and Jerry Porras in 1994 book "Built to last: Successful Habits of Visionary Companies"

Examples

• SpaceX: Enable human exploration and settlement of Mars.[3]
• AIESEC: Engage and develop every young person in the world.[4]
• Blackpool FC: Reach English Premier League.[5]
• Facebook: To make the world more open and connected. [6]
• Ford: Democratize the automobile.[7]
• Google: Organize the world's information and make it universally accessible and useful.[8]
• Hong Kong Broadband Network: Be the largest IP provider in Hong Kong by 2016.[9]
• JFK's Moon Challenge: This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.[10]
• Microsoft: A computer on every desk and in every home.[11]
• SolarAid: To eradicate the kerosene lamp from Africa by 2020[12]
• Amazon.com: To be Earth's most customer-centric company.[13]
• Gift of Life Bone Marrow Foundation: To cure blood cancer through marrow donation by ensuring a match for every patient in need, whenever they need one.[14]