Building an Online Presence

Tags: feeds, syndication, social network, social media, site feed, aggregators, SEO

Related: TDS>Shift>Marketing,branding,selling

Related Concepts

• Social Networks
  • Facebook/ Twitter/ Blog Management
• Concepts
  • Feeds
  • Stream
  • Social Inbox
  • Multiple Services
  • Email Marketing
  • Brand Monitoring
  • Social Reporting
  • Contact Management
  • SMS
  • Multiple Users
  • White Labelling
  • Reblogging http://en.wikipedia.org/wiki/Reblogging
  • Virtual Currency
• Tools
  • Analytics and Google Analytics
  • RSS
  • Auto-responder
  • Scheduling

ReSEARCH

Internet Search

• Blogs
  • https://www.google.com/search?q=which+blog+should+i+use
  • https://www.google.com/search?q=dashboard+for+blogging+multiple+blogs+at+once
  • https://www.google.com/search?q=feeds#q=feeds+based+on+tags+labels+in+a+blog
  • https://www.google.com/search?q=app+that+allows+me+to+post+once%2C+but+update+multiple+
  • https://www.google.com/search?q=automate+multiple+blog+posts+on+blogger#q=automate+multiple+blog+posts+on+blogger.com&start=20

Organisations

• Content Marketing Institute - http://contentmarketinginstitute.com/

Businesses and Enterprises

• http://www.blogaid.net/

Online Resources

• Learning Resources
  • World Wide Web Consortium (W3C) MOOCs - https://www.edx.org/school/w3cx
• Online Wikis
  • The Site Wizard - http://www.thesitewizard.com/
  • W3Schools - http://www.w3schools.com/
  • Smashing Magazine - http://www.smashingmagazine.com/
• Articles
  • Different Kinds of Web Presence
    • What's the Difference Between a CMS, Blog, Web Editor and Online Site Builder - http://www.thesitewizard.com/gettingstarted/difference-cms-site-builder.shtml
  • On Blogs
    • Are you Using the Right Blogging Software? http://www.cms2cms.com/blog/tumblr-blogger-or-wordpress-are-you-using-the-right-blogging-software/

GUIDES

What Kind of Internet Presence should you go for?

• Personal Perspective - What kind of Presence would you want to establish?
  • Personal
    • Family
    • Social Groups and Projects
  • Professional
    • Portfolio and CV (Interests/ Professional)
  • Business/ Freelance
• Societal Perspective - What's Out There?
  • Commercial(site)
  • Education Research(Wikis)
  • News (feeds)
  • Social Sharing in Social Networking (Social Media)
• Intent Perspective - What do you want to do on the internet?
  • Knowledge and Information Place Holder
  • Platform for Marketing or Managing
  • Content creation (Articles, Photos, videos)
  • Publications (E-Books, Websites, blogs)

What will you Use your Internet For?

• Content Management: all your data, information and knowledge in once place.
• Portal: Links to all your online data and Information
• Dashboard: All the monitoring, services and tools you use
• Branding: Content to let others know what you are doing
• Marketing and Outreach: Platforms to reach out to people
• Selling a product, service or an Idea
• Manage Co-workers: Services for you to communicate and work with others in your team
• Work Processes: Tools for you to do your work

Choosing the Right Online Platform

• HTML Website:
  • Web Editor/ Text Editor
  • Desktop Publishing Software
• Content Management Systems
• Blogging Software
• Site Builders (Web Hosts)
  • Online Site Builders
  • Offline Site Builder

HTML (Static) Websites Choices

Choosing Between Dynamic CMS and Static HTML websites

• Articles on HTML vs CMS
  • HTML Web Design Vs CMS - http://icon-web-design.co.uk/html-web-design-vs-cms/
  • How is a CMS different from an HTML editor like Dreamweaver - http://cmshelp.me/cms-vs-dreamweaver
  • What's the Difference Between HTML Editors and CMS - https://answers.yahoo.com/question/index?qid=20090618000948AAroGPs
  • The Difference Between HTML and CMS Website - http://www.dezignation.com/the-difference-between-html-and-cms-website/
  • HTML VS CMS Building For Your Business - http://blog.wavestreaming.com/html-vs-cms-building-a-website-for-your-business/
• Considerations
  • Time it Takes to Get a Website Up and Running: CMS is faster for businesses to set up a new business website. HMTL takes time for each page to be built.
  • Flexibility: HTML has unlimited customisation options, while CMS is dependent (and limited) on theme and plugins.
  • Speed of Updates: CMS has complete control over creating, modifying and publishing content by each content creator. HTML requires individual pages to be built.
  • Ease of Updates: Anyone can put up content via CMS templates. Coding with HTML requires inhouse web developer.
  • SEO: CMS platforms come with out of the box SEO functions, or SEO plugins. HTML SEO has to be completely hand-crafted, and may also have better SEO.

Static Websites Vs Dynamic Websites

Content Management Systems (CMS) Choices

• CMS - For more information about CMS, look for Page on Content Management Systems.
  • Joomla
  • Wordpress
  • Drupal
  • Google Site
  • Cushy CMS
  • Expression Engine - https://ellislab.com/expressionengine
  • Contao - https://contao.org/en/
• Articles on CMS
  • How to Evaluate What CMS to Use - http://sixrevisions.com/web-development/how-to-evaluate-what-cms-to-use/ - With great examples of CMS
  • List of CMS and Comparisons on Wikipedia - http://en.wikipedia.org/wiki/Comparison_of_content_management_systems)
  • CMS Comparison between Drupal, http://www.rackspace.com/knowledge_center/article/cms-comparison-drupal-joomla-and-wordpress
  • CMS Comparison: Drupal, Joomla, WordPress - http://www.rackspace.com/knowledge_center/article/cms-comparison-drupal-joomla-and-wordpress
  • Joomla Vs Drupal: A Comprehensive Comparison: Essential Elements - http://www.prototaph.com/protoblog/86-joomla-vs-drupal-a-comprehensive-comparison?showall=&start=1 - Detailed 14 page report.
• Considerations
  • Intuitiveness: Easy to understand and use
  • Flexibility and Ease of Customisation
  • Extensibility via Plugins and Modules
  • Need for Programming Knowledge
  • Optimised: For Performance, Speed,
  • Security
  • Documentation and Community Support
  • Emphasis on Web Standards and Best Practices

Comparisons between CMS

Blog Choices

• Blogging Systems
  • Joomla (addon)
  • Wordpress: http://en.support.wordpress.com/my-blogs/
    • http://wordpress.org/
    • http://en.wordpress.com/fresh/
    • http://www.dummies.com/how-to/content/wordpress-for-dummies-cheat-sheet.html
  • Blogger: http://www.blogger.com/features
  • Tumblr: http://www.tumblr.com/docs/en/blog_management#primary
    • Have to use google's feed burner for RSS syndication

Social Media Choices

• Google+
  • Use hashtags to that i can categorise my posts and allow others to search for the hashtags aka gain viewership
  • Syndicate my posts between blogs, SM. But which do i start first?
  • Can Create Pages and Communities
• Facebook
• Twitter
• Instagram
• Pinterest

Dashboard/Management Tools for Social Media and Social Networks Choices

• Comparison between dashboards
  • http://dashburst.com/best-social-media-management-tools/
  • http://moz.com/ugc/13-social-media-software-tools-for-marketing-your-company-or-clients
• List of Dashboards
  • Sendible: http://sendible.com/tour/post-to-multiple-blogs
  • Successwerks: http://successwerks.com/blog-management/
  • Sweet Spot Intelligence: http://www.sweetspotintelligence.com/product?locale=en
  • Net Vibes http://www.netvibes.com/en/intelligence
  • Cyfe http://www.cyfe.com/
• Blogging Software
  • Social Media Editoria Calendar for Wordpress: http://coschedule.com/

Misc Guides

• On RSS Feeds
  • Use Feedburner.com
    • custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers.
    • Will Feed Burner Shutdown? http://www.blogaid.net/will-feedburner-shutdown-after-google-reader-is-gone
  • Get Site Feeds from Specific Labels
    • ReSearch: https://www.google.com/search?q=feeds#q=feeds+based+on+tags+labels+in+a+blog
    • On Blogger:
      • https://support.google.com/blogger/answer/53336?hl=en,
      • Blogger Feed URLs: https://support.google.com/blogger/answer/97933?hl=en,
      • On Layouts Data Tags Https://support.google.com/blogger/answer/47270?hl=en
      • How to add an RSS Feed on Blogger https://www.rssinclude.com/help_support/integrate_into_popular_services/how_to_add_an_rss_feed_on_blogger_blogspot
• Be featured on Google Search
  • Using Google+ to create followers and get featured on google search page with your face on it
• On Blogs
  • Blogging well
    • Copy Writing Fundamentals http://www.hongkiat.com/blog/copywriting-fundamentals-for-blogs/
    • Google Plus Share Cropping http://www.copyblogger.com/google-plus-sharecropping/
    • 85 Killer Blogging Tips/ Idiot Guide for bloggers http://www.shoutmeloud.com/85-killer-blogging-tips-idiot-guide-for-bloggers.html
    • 12 Things to do after you have written your Blog Post http://contentmarketinginstitute.com/2011/03/blog-post-to-dos/
    • 5 Ways to Curate Content on Your Blog http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm
    • 15 ways to Syndicate your Blog http://www.skilledup.com/learn/marketing/blog-syndication/
  • Managing Multiple Blogs
    • http://socialmediasatisfied.com/blog-content-management-how-to-keep-multiple-blogs-and-sites-organized/
    • When do Writers Need Multiple Blogs? http://warriorwriters.wordpress.com/2012/09/07/when-do-writers-need-multiple-blogs/
    • The Challenges of Running Multiple Blogs http://www.howtomakemyblog.com/guestpost/running-multiple-blogs/
    • Infographic on how to manage multiple blogs: http://blog.osmosio.com/how-to-manage-multiple-blogs-infographics/
    • How to Manage Multiple Blogs when your tools don't communicate: http://todaymade.com/blog/manage-multiple-blogs/
  • Use Blogger effectively
    • http://www.mybloggertricks.com/2013/07/50-popular-blogger-widgets-and-plugins.html
  • Feed your Blog to other Social Media
    • Use Twitter Feed http://twitterfeed.com/
    • Distributing your Blog Content: The Best Autoposting Services http://www.makeuseof.com/tag/distributing-blog-content-autoposting-services/
• On Social Media
  • Social Media For Social Good http://www.nptechforgood.com/2013/05/18/22-must-read-updates-to-social-media-for-social-good-a-how-to-guide-for-nonprofits/
  • Build your Social Media Following offline http://435digital.com/blog/2013/02/13/build-your-social-media-following-offline/
  • 46 Social Media Monitoring and Measurement Tools http://petecodella.com/46-social-media-monitoring-and-measurement-tools-10001797.htm
  • Our Top Social Media Desktop Picks http://thenextweb.com/socialmedia/2012/06/06/our-top-social-media-dashboard-picks/
  • Social Media Tools for Travel Bloggers http://www.razorsocial.com/social-media-tools-for-travel-bloggers/
  • Autopost between Facebook and Twitter - http://www.digitalmarketinghq.com/social-media/auto-post-twitter-facebook/

How to make your presence felt on the Internet/ Online? Marketing Techniques to Increasing your Online Presence

• Web Content Development: Engage and Persuade Audience via Creation of high quality web pages
• Online Marketing and Advertising
  • Paid Advertising: PPC Campaigns
  • Analytics: Programs to enable site owners to measure results, and improving a site's conversion rate
  • Search Engine Marketing:
    • Search Engine Submissions
    • Search Engine Optimisation

How to Monetise your internet materials (as well as protect your IP rights)

• Turning Blogs into E-Books
• Adding Advertisements
  • Adwords - http://www.google.com/ads/learn/get-online/videos/setup-adwords.html