Product and Services: Development and Design

KNOWLEDGE

New Product Development organizations

• Product Development and Management Association (PDMA)
• Association of International Product Marketing & Management
• ISPIM (The International Society for Professional Innovation Management)
• Society of Concurrent Product Development (SCPD)

New Product Development Strategies

• Lean product development
• Design for six sigma
• Flexible product development
• Quality function deployment
• Phase–gate model
• User-centered design

Types of Products Produced

• Incremental products
  • cost reductions, improvements to existing product lines, additions to existing platforms and repositioning of existing products introduced in markets.
• Breakthrough products
  • new to the company or new to the world and offer a 5-10 times or greater improvement in performance combined with a 30-50% or greater reduction in costs.
• Platform products
  • establish a basic architecture for a next generation product or process and are substantially larger in scope and resources than incremental projects.

Articles

• Product Launch Checklist: 10 Tips for a Kickass Sales Sheet - http://tandgcon.com/business-of-play/product-launch-checklist-10-tips-for-a-kickass-sales-sheet

OUTLINES