Social Media Management

<Social Media Management, Social Media Dashboards, Social Media Tools>

Social Media Management Apps/tools

• Hootsuite - http://hootsuite.com/
• Buffer - http://bufferapp.com/
• IFTTT - https://ifttt.com/
• SocialOomph - https://www.socialoomph.com/
• TweetDeck - http://tweetdeck.com/
• Tweepi - http://tweepi.com/
• SocialFlow - http://tweepi.com/
• SproutSocial - http://sproutsocial.com/
• Social Bro - http://www.socialbro.com/
• CrowdBooster - http://www.crowdbooster.com/
• ArgyleSocial - http://argylesocial.com/
• Postling - https://www.postling.com/

Reviews and Articles

• 11 Best Social Media Management Tools - http://blog.dashburst.com/best-social-media-management-tools/ - Hootsuite, Buffer, IFTTT, SocialOomph, TweetDeck, Tweepi, SocialFlow, SproutSocial, Social Bro, CrowdBooster, ArgyleSocial, Postling
• 5 Top Social Media Dashboard Tools to Manage your Social Accounts - http://www.business2community.com/social-media/5-top-social-media-dashboard-tools-manage-social-accounts-01015451 - Cyfe, Hootsuite, Sendible, Social Sprout, Buffer
• Favourite Social Media Management Tools for Small Business - http://www.convinceandconvert.com/social-media-tools/favorite-social-media-management-tools-for-small-business/ - Crowdbooster, SproutSocial, Postling, Raven Tools, Argyle Social

OUTLINES

Benefits of Using a Social Media Dashboard

1. Productivity
2. Tracking
3. Scheduling
4. Analytics
5. Collaboration
6. Improved Workflow
7. Keyword Monitoring and listening
8. All-in-one view of social media channels
9. Better engagement across multiple networks
10. In-depth analysis of your social media marketing program

Considerations for Choosing a Social Media Dashboard based on a Marketing Plan

1. What are you trying to measure?
   1. Evaluating User engagement over time or for a specific campaign?
   2. Measuring value of each post to sales?
   3. Looking for increased chatter about brand or topic across the web?
   4. Stacking brand up against a competitor to see who performs better?
2. How much do you care about your competitors
   1. Using competitors as examples for what you should do?
   2. Looking to see where users interact with competitors?
   3. See which topics or keywords your competitors are ranked for?
   4. Worried about competitors
3. What's your budget