Studio 3 | Nex Lucian Refulus

Meet the Designer

Nex Lucian Refulus

Heya! The name's Nex. I am an artist/illustrator currently completing my fifth trimester in Bachelor of Graphic Design. I was always visually expressive throughout my youth and loves exploring different styles of media and art. I love using my creativity to delve into creating my works with a bit of a twist to them.

Skills

Logo/Brand Designs
Character Illustration
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Canva

Project 1: Oatly Campaign

Brand Campaign

In this first project, we were briefed to increase the presence of the one of many alternative milk/dairy brands; Oatly in Australian markets and Audience. The objective was to promote their new ice cream products to a specific audience and Australian market shelves.

DELIVERABLES, MILESTONES & DEADLINES

Week 3 - x2 print advertisements (A3 size)
Week 3 - x2 mockups of the print advertisements (e.g. magazine, bus shelter ad, etc)
Week 4 - x2 creative media mockups of ad (e.g. billboard, outdoor, stickers, wobblers, standees or a promotional advertisement that uses a different layout to your A3 print ad.)
Week 5 - Media plan
Week 6 - Campaign Snapshot

Campaign Snapshot

Advertisement Prints

Mockups & Creative media Extensions

Magazine Spreads

Busport Billboard

Glued Urban Poster

Tub Statue

Metal wall Mural

These mockups and creative media extensions were the most effective as they would be looked on and interacted by high traffic situations such as individuals that were taking public transport, looking at foodie magazines or walking through the city towards their intended destinations.

Inspiration & concepts

As I wanted to create my advertisement campaign as colourful, bright, friendly and full of life, these photos below instantly grabbed my atttention. I wanted to create a simplisitic character with the style of "paper cut outs" or "paper puppets" and I felt like this was a perfect combo.

Earth illustration (style inspo)

Art syle inspo

OATLY IDEA SCAMPS

These quick sketches were to help give a jumpstart to ideating what I want.
Explored different ideas to what I wanted for the ad
created different sketches that relates to the product (ex: oat grains, ice cream tub, planet)

These shows my development of creating some concepts thats suitable for my ad campaign. Firstly I drew up some quick sketches before gathering feedback and choosing one that stood out.

Advertisement Development

I felt like this concept was best to pick because it will be suitable for what Oatly's ice cream product stood for; sustainability for the environment and goodness for health/body.

Chosen concept

Digital version

This is where I began to create my character, in which I have named "Earth Boy". Adorable isn't he? At first I wanted to create him as bright, friendly and appealing to the audience. The inital idea was for my assets and placement of the Ad was to convey and "talk' towards the intended audience. An example can be having Earth boy looking directly at you.

Earth Boy Concept

First iteration of Earth Boy
Was too cute for my audience
Wanted to create a simple 3D paper cut out
No thoughts, only evil, only universe domination

Improved Earth Boy

Had to make him a bit more mature and suitable towards intended audience
promote the product by eating a tub of Oatly
Make Earth Boy cheeky n cute!

Second Earth Boy Illustration

Had to make him a bit more mature and suitable towards intended audience
promote the product by eating a tub of Oatly
Make Earth Boy cheeky n cute!

Creating the posters were a lot of fun as I looked and experimented different styles and layouts. What was a bit difficult was to make a headline and subtext that suited and linked to the illustrations. In the end, I found the right headlines and subtext that talked about how tasty the ice cream is and how it's good for your health.

Project 2: Social Media Campaign

Social Media campaign

This second project involved to choose a character from well known series/movies and create an online personality and promote their own business/services or event they are creating whilst interacting with others through Instagram.

DELIVERABLES, MILESTONES & DEADLINES

Week 8 - An Instagram name, a fictional business, brand icon, Bio, TA, brand/ persona, word bank.
Week 9 -Social media plan (hypothetically extending for three months, at least three posts a week, for three months). Begin creating your first post.
Week 10 - First round of posts to IG: Welcome/ introduction.
Week 11 - Typographical post to IG account.
Week 12 - Motion graphics with audio posts (1080
x1080, .mp4). Weekly engagement with your peers' posts (in your character).

Posts

I do.mp4

Music Post.mp4

Wedding package post 1.mp4

Wedding post 2.mp4

Icons/Logos

Instagram Icon

Business Logo

Planning & Ideations

Brainstorm

Business name planning

Jack sparrow Word bank

Jack Sparrow Wordbank

The ideation of how I wanted to plan out Jack's services and character. The main idea that I wanted to go for was to show that Jack Sparrow's business specialises in all types of weddings, especially themed ones.