PLANNING

It was mentioned during the brief to create a seasonal campaign, and promote the drinking of juice/eating of ice cream in winter. With this approach I based my concept around protecting your immune system through the winter flu season, as research proved fruit juice does contain lots of sugar, and a health approach wouldn't be completely honest.

PRODUCT PHOTOGRAPHY

Part of this module included a class on product photography, lighting and recoloring in Photoshop. I ended up taking the skill home and creating a raincoat for my second variation of my poster. Took a bit of retouching though, because that banana started decaying as soon as I peeled it.

PROCESS

This project really helped me develop my skills in lighting and blending, in order to make the overall poster look less juxtaposed and more naturally blended.

FINAL SUBMISSION

REFLECTION

I am really proud of how this project came together. There were a few things I was weary of coming into this trimester; stepping out of my comfort zone, and producing royalty free work, and I'm fairly sure I did that. At the start of the project I remember fearing that nudie would pigeon hole me into illustrated work aimed at children (that I had done before), but upon re-inspection of the brief and some brainstorming I came up with a concept that fit the brief, was seasonal, and just made sense. Working off the safety segment of Maslow's hierarchy, and in the middle of a pandemic, reinforcing the good, juice can do for someone, seemed better than just advertising juice, especially since there is currently a stigma around the sugar contained in juice, even nudie.

PLANNING

I began this project planning a fun, childish page to match with the usual audience of Winnie the Pooh. Again however, I couldn't see the final result showcasing much skill, and wouldn't contribute as well to my portfolio as a more sophisticated colour palette. Therefore I switched my entire concept a few weeks in to the more earthy, natural colour palette in the above right moodboard. There was a lot of hesitation to start posting in this project as posts couldn't be changed once they were uploaded. My plan was at this level (Below, Left) before I began posting anything.

PHOTO EDITING

The challenge of the project was to make content look original and different to the original images. To fit the colour scheme I separated sections of the images onto different layers and recoloured them individually, erasing elements that didn't fit.

AFTER EFFECTS

The project was my first experience with After Effects, I ended up teaching myself from a 10 min Youtube video. I opted for quite minimalist animated designs, and constructed them from cutouts from different royalty free images.

FINAL SUBMISSION

REFLECTION

This project was the worst enemy of my perfectionism. Not having the ability to go back and edit past posts, meant we had to just commit and role with it. I'm quite proud of the overall page, the more sophisticated colour palette was definitely a good move. The only post I would change if I had the chance would be my 2nd animated post. The perspective didn't work out quite right and the shadows were a bit off. Otherwise I think the page came out very cohesive and the colour changes in the posts are different enough from the originals for me to recognise and be proud of the work I put in.

PROCESS

Instead of three individual rugs, we came up with the idea of the three rugs being different regions of the same map that almost flow onto one another.

FINAL SUBMISSION