Embedded Files
Benedicto Wiputra | Designer bardowiputra1994@gmail.com
This trimester, we have two studio projects.
The first one is about creating a print ad campaign for a food brand. For my case, it's Nando's Peri-Peri brand of sauce.
The second one is a social media campaign that uses an iconic character's personality and brand to advertise a service or event. The luck of the draw awarded me with The Mad Hatter for the former and a pottery workshop for the latter.
FINAL SUBMISSIONS
PROJECT 1
PROJECT 1
Campaign Snapshot
Campaign Snapshot
The snapshot provides an explanation for my project and the decisions I've made for it.
Final Design 1
Final Design 1
Featuring art and style inspired by Katsushika Hokusai's "The Great Wave off Kanagawa"
Final Design 2
Final Design 2
Featuring art and style inspired by Van Gogh's impressionist masterpiece, "Starry Night"
Mockup 1
Mockup 1
Demonstration of my poster simulated in a real world space (billboard).
Mockup 2
Mockup 2
Demonstration of my poster simulated in a real world space (bus shelter).
Creative Media Extension 1
Creative Media Extension 1
Demonstrations of my posters simulated in a real world space, with creative flair added.
Creative Media Extension 2 (Art Gallery of WA)
Creative Media Extension 2 (Art Gallery of WA)
Creative Media Plan
Creative Media Plan
A plan that lays out the schedule of the campaign from month to month. Physical/outdoor advertisements draw the largest audience, so they roll out first, with digital ads to follow, and ads in grocery stores and interior locations to complete the plan.
PROJECT 2
PROJECT 2
Social Media Plan - Poster version
Social Media Plan - Poster version
Similar to the Creative Media Plan from the previous project, the social media plan lays out a 30-day schedule for the social media account to follow, in regards to content and posting schedule.
The social media plan comes in two forms: the sheets above, and the poster to the left, with colour coding to categorise the types of content.
Dubai/Australia Project
Dubai/Australia Project
This tri, we had the unique opportunity to collaborate with students from the Dubai branch of SAE on a storytelling project. We were given a prompt which we developed into a brief story that serves as the basis of an advertisement.
For my group, the story was:
"A man woke up in the centre median of a busy highway, unable to remember how he got there. He was holding an authentic eighteenth century Spanish sword in one hand and an empty bottle of fabric softener in the other.
A genie appeared, shaking his head. "when I granted you your wish to become a knight, I warned you to look out for pedestrians when riding your horse.
Now look what you've done.
Next time you go grocery shopping, use your car!"
Dazed, he picked up the chicken, apologised to the young woman, and rode away.
I took this story and interpreted it as a fabric softener advertisement, and pulled together this poster using photo manipulation and colour grading techniques.
PROCESS
Project 1
Project 1
Every project starts with scamping, a form of visual brainstorming to relay a designer's ideas on paper.
My scamping is then further developed into a mockup to see the layout of image, text, and colour of the whole composition. The mockup will be further refined and iterated until it becomes the final design.
PROJECT 2
PROJECT 2
Project 2 Scamping
Project 2 Scamping
A rough scamp that shows the intended puzzle-like layout of the campaign.
Project 2 Layout
Project 2 Layout
An early version of the layout, transported from a scamp to a digital form.
Project 2 Asset Creation
Project 2 Asset Creation
This image of the March hare was traced in Adobe Illustrator and then modified in Photoshop.
Project 2 Motion Graphics
Project 2 Motion Graphics
A screenshot of a post in After Effects.
PREVIOUS WORK
Reef Guardians
Reef Guardians
A project I did for Studio 2, showcasing a series of epic, majestic creatures that pay tribute to the diversity and beauty of WA's flora and fauna through the use of online research, digital illustration, and motion graphics.
Benedicto_Wiputra_Reef_Guardians_Final.mp4
London Bridge Comic
London Bridge Comic
Two pages of sequential art I did that adapted the classic nursery rhyme, "London Bridge is Falling Down"
Logo Design
Logo Design
Personal logo design done by and for myself.
Game Logo for SendClickerHere
Game Logo for SendClickerHere
I did this logo for SAE Game group SendClickerHere's game, 'Guild', which came in several different versions with differing colours and typography.
To my left is a mockup featuring the logo on a CD and a case.
CONTACT ME
"When I became a man I put away childish things, including the fear of childishness and the desire to be very grown up." - C.S. Lewis
"Thanks for stopping by! I hope you've enjoyed my work. I'm always open for questions, comments, and criticisms."
Contact
Contact
Email: bardowiputra1994@gmail.com
Social media links: Facebook
Skillset:
Visual Identity Design
Event Collateral Design
2D Illustration
Adobe Suite
Team Player
Enthusiastic
Adaptable
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