Hello,

I'm Bec.

Since I can remember, I've had a deep affinity for good design. I judge wine solely by the label, books by the cover, and squander my life savings on coffee table books and face products.

Project 1

Project 2

BRANDING CAMPAIGN

For project 1 we were tasked with an advertising campaign for Oatly with the objective to increase the presence of their brand in Australia. They are known for their oat milk products but lesser-known in the ice-cream section.

I created the campaign 'Discover How Masterpieces Are Made'. My intention was to create an authentic, witty campaign that highlighted the advantages of oats as a substitute for dairy products.

SOCIAL MEDIA CAMPAIGN

For Project 2 we tested our strengths at brand personality and were tasked to create, promote and interact on a social media account for a small business outlet in Perth.

I created a Music Festival that aimed to personify the character of the Queen Of hearts, titled 'Heads Will Roll'.

PROJECT 1 - OATLY

Brand Campaign: 'Discover How Masterpieces are Made'

PERSONA RESEARCH GRAPHICS

Below are examples of graphics and persona mood boards I created following Oatl'ys personality, based on the research I conducted about their target demographic, a.k.a, Harper, 'The Conscious Consumer'.

Persona Psychographics

Persona Mood Board

Ideation Process

Development - Week 2

Development - Week 3/4

Inspiration - Tatsuya Tanaka

I took inspiration from the intricate, tiny worlds of Japanese miniature artist Tatsuya Tanaka. As I didn't photograph the scenes or objects in my composition myself, I utilised my skills of photo manipulation in Photoshop to achieve the final outcome.

Final Deliverables

'Discover How Masterpieces Are Made' - The Oatly Way

Poster 1

Poster 2

Billboard Layout

Billboard Mockup 1)

Digital Advert Mock-up 2)

Supermarket Sticker - Creative Media Extension 1)

Bus Stop Installation - Creative Media Extension 2)

Campaign Snapshot

Social Media Campaign: 'Heads Will Roll Music Festival'

Queen of Hearts Mood-board

Icon Development

Campaign Snapshot

Instagram Mockup

Collaborative Work

Poster design I created for the 'Toy Towers' Project.

Previous Work

Brands I have worked with:

Fuzzy is a conceptual magazine offering a visual exploration of nostalgia.

Nostalgia is a feeling that can often be indescribable, my magazine will be an attempt to ‘describe the indescribable’ and visualise the feeling of nostalgia. This idea came about from personal exploration of my own memories and analysing why I and how I felt during this process.