Katharina Xydas

Oatly Campaign | Social Media

Hi, I'm Katharina and I like painting and solving creative problems.

Projects:

This Trimester I did two projects; Oatly's and Peter Rabbit's Campaign. I tried to push myself with both projects by learning new skills. In both cases, I had to think about the brand's personality and demonstrate it through each poster or post.

Project 1: Oatly Campaign

Project 2: Social Media Campaign

Campaign Snapshot

Advertisement Campaign:

The aim of this projects was to introduce Oatly's icecream product line, spread awareness and increase sales. I wanted to appeal to health conscious Australian women who like to do exercise, eat healthy and have treats (ice-cream) from time to time. I chose this audience as I fall into this category and love trying different ice-creams.

Final Deliverables:

x2 A3 print ads

x2 mockups of print ads in-situation

x2 creative media extensions of ad

The balancing tubs are to attracted people who want to improve their balance and children who want to have fun. The park is the best placement for this exercise.

The weighted tubs are placed in the gym as that's where the people who are there are comfortable with lifting weights. After a workout they may get hungry or want a reward. showing the ice cream is healthy may encourage people to buy them.

The green screen is a fun experience for people to enjoy and remember when they see Oatly ice cream in the shops. It's placed in a park as the audience may go to the park to be active.

This sticker is used to reach the segment of target audience that use public transport. People can take pictures with it or just sit next to it.

Media Plan

Process:

These are the concepts I came up with before choosing my final idea.

I decided to combine concept 3 and 4 and develop more ideas

Colour Inspiration

My Colour Pallet

I wanted the colour pallet to be warm, friendly and more feminine as I want to attract women.

Art Style Inspiration

My first designs vs my final designs

Social Media Campaigning:

I had to create and maintain a cohesive personality and online presence whilst promoting a service/event through a social media campaign. I was inspired to create an online presence for Peter Rabbit as I have loved Miss Potter's stories since I was little. my version of Peter has a pottery studio in his garden. He welcomes people of all ages to enjoy the creative process of pottery with the company of his furry friends.

Final Deliverables:

Art style bored

Snap Shot

Posts on Pete's Potts Instagram

Tea_1.mp4

peter in pot crop.MP4

Copy of Hopping Pots.mp4

Copy of Seniors.mp4

Process:

My icon development

I wanted the icon to show pottery and Peter Rabbit. I started off with a pot plant, bigger pot then a water jug. I thought that the snout of the jug looked like a rabbit's head, so I tested it out.

These were some of the classes suggestions.

Highligh Covers

Collaborative Work:

Michael is a film student who asked me to create a crime novel cover. Below are the reference photos from the director. I didn't have too much creative freedom as the director was very particular about what she liked. It was a good experience and good practice for similar clients I will have in the future.