Daniel Johnson

Design Studio 2 - Trimester 4

CONTACT

Email - danieljohnson085@gmail.com

@daniels.art.ig

Project 1

Brand Campaign

Project 2

Social Media Campaign

Project 1 - Oatly Brand Campaign

Brief

Deliverables

Create a campaign for Oatly's Oat Ice Cream to reach a new audience and increase their awareness in Australia.

Campaign Snapshot
Media plan
2 x A3 print advertisements
2 x mockups of print advertisements
2 x creative media extensions

Project Deliverables

- Campaign Snapshot -

- Print Ad 1 & 2 -

- Creative Extensions -

Brand campaign Process

Persona Moodboard - Encaptures the type of person the campaign is aimed towards

Persona - Example of a person the campaign would be aimed at including personal info

Ideation Sketches

Project 2 - Social Media Campaign

Brief

Deliverables

To create a social media campaign on Instagram in the persona of a character whilst promoting a service or event.

My character was Iron Man and my service was a Laser Clinic.

12 x Instagram Posts

4 x Motion Graphics

Social Media Plan

Campaign Snapshot

Project Deliverables

- Campaign Snapshot -

- 12 x Instagram Posts -

- 4 x Motion Graphics -

Interdisciplinary - Toy Towers

Brief

Deliverables

To create backgrounds for a Tower Defence style game which resemble kids car mats on the floor of a bedroom

3 x Map Backgrounds

PROCESS

Instead of three individual rugs, we came up with the idea of the three rugs being different regions of the same map that almost flow onto one another.

Deliverables

Previous Work

LOUD MAGAZINE DESIGN

LOUD Magazine | The Unheard in Music.

LOUD Magazine is centered around the up and coming artists within the industry and provides them with greater exposure. Articles include Top 10 artists of the month, Personal artist interviews and much more!

MUNCHIES BRAND DESIGN

Brief: Branding for a new business - Munchies, a healthy and sustainable food option for young children

Deliverables:

1x Brochure, 1x Infographic, 1x two sided DL flyer, 1x 11 Page style guide, 2x Packaging design, 4x Web page design

DL Flyer Munchies.pdf

TIME TRAVELLER APP DESIGN

Brief: App design for the navigating and information New Boola Bardip Museum in WA.

The app, is designed to help users navigate the museum, inside and out, and give them information on exhibits as they experience