For Project 1, I have taken up the natural 100% fruit juice nudie to campaign and bring awareness to the community in Perth. At nudie juice, I am aware how other juices use concentrates and sugars, flavours and colours in their juices taking away the natural benefits for the youth and old. They promise to deliver 100% fruit and veg juices at all times. Nudie juice is a great and natural energy booster for people who are health conscious and great for hydration.

And so, to campaign this to the market, I created these fun splashy looking posters to match the style of the brand as they use a lot fruit in their social media posts.

'WHATEVER YOU WANT'

MY CAMPAIGN: My idea was to run an app that promotes getting a free customised juice 'WHATEVER YOU WANT' campaign. Through this app, customers can get their own personalised nudie juice and take it to the Yagan Square in Perth City where we have fruit sculptures. The idea is to take a photo with your personalised nudie juice with the sculpture and posting it to instagram with the hashtag #getmynudie

DELIVERABLES:

• x2 A3 sized print ads (min 300dpi)

• x2 mockups of print ads in-situation

• Media plan

• x2 creative media extensions of ad

• Campaign Snapshot

For Project 2, I ran a social media campaign promoting a service run by a well known fictional character.

For this project, I had initially thought of running the service of a beauty salon but as I kept designing the feedback given was leading more towards hair. So after this feedback, I decided to make my service a hair salon. The style I was going with in my posts was a kind of polaroid style, with some realism images here and there, and also I played with the style of the hair illustration. My colour palette stays bold in the colours that brand Cinderella as a character so my posts are visible and stand out. I really enjoyed this project and I found it very useful to my personal graphics career in helping to grow my business.

DELIVERABLES:

• Minimum 12 posts posted to my IG

• x4 short 5 second motion graphics posted to my IG

• Social Media Calendar

• Campaign Snapshot

Here I have a set Instagram 30 day plan of what I am going to post. I have decided my posts will be regular without any time day limit such as one post at least every 2-3 days. It works better for a hair salon to keep posting insights about their services and behind the scenes of their client makeovers as this builds the trust of new clients to know what they are expecting.

My magazine is centered around home and living, interior and exterior design for people wanting to start building their new home or renovating their current home. It will also include positivity quotes around home and lifestyle to keep my readers interested and inspired. My magazine will help and be a guide to creating a perfect home of your dreams. It will also contain many other similar topics related to interior and exterior design such as how to keep indoor plants and how to maintain a healthy outdoor garden. I came up with this idea because currently my own home is under renovation so I thought it would be of great interest to study this topic for my magazine. I am also a great lover for home interior and exterior design.