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Job Description:
Job Description:
Publicists are responsible for creating and managing publicity campaigns for companies, brands, public individuals, and products such as music, films, or books. Duties include managing day to day relations with media as well as the social media accounts of the company. Additionally, publicists are also responsible for scheduling events, speaking engagements, interviews and public appearances with the relevant personnel. In some instances, publicists are responsible for creating buzz for new products to increase sales and demand.
Salary: The average salary for a Publicist is $56651 per year
Salary: The average salary for a Publicist is $56651 per year
Occupational Outlook:
Occupational Outlook:
Publicists have a Bright Outlook occupations are expected to grow rapidly in the next several years, will have large numbers of job openings, or are new and emerging occupations. With the amount of social media influencers and brands coming out publicists are needed more than ever.
Links to Learn More About This Career:
Links to Learn More About This Career:
Educational Requirements:
Educational Requirements:
A bachelor's degree in public relations, journalism, communications, business or English is typically required to become a publicist. For higher-level positions, employers may require a master's degree in public relations or journalism. Proven experience as a publicist in the industry is also preferred.
Asbury University
Asbury University
Address: 1 MACKLEM DR WILMORE, KY 40390
Website: https://www.asbury.edu
Information on the Major: https://www.asbury.edu/academics/graduate/ma-communication/
University of Kentucky
University of Kentucky
Address: 100 W.D. FUNKHOUSER BLDG. LEXINGTON, KY 40509
Website: https://www.uky.edu/
Information on the Major: https://ci.uky.edu/ci/majors-minors-and-certificates-college-communication-and-information
Berea College
Berea College
Address: 101 CHESTNUT STREETBEREA, KY 40404
Website: https://www.berea.edu/
Information on the Major: https://www.berea.edu/com/
Soft Skills, Characteristics, and/or Abilities Need For This Career:
Soft Skills, Characteristics, and/or Abilities Need For This Career:
An excellent publicist is a great people's person with exceptional interpersonal skills required to develop strong and successful relations with external personnel. The ability to multitask and manage time efficiently are greatly valued skills in the profession.
Proven experience working as a publicist in the industry preferred
Strong knowledge of current affairs in the industry
Impeccable interpersonal and social skills
Efficient multitasking and time management abilities
Excellent verbal and written communication skills
Exceptional debating and public speaking abilities
Professional appearance and demeanor
Able to sit, stand and move around for long periods at a time
Software Knowledge Needed For This Career:
Software Knowledge Needed For This Career:
Some software you may need to know are - Photoshop, Instagram, Twitter, Zoom, Google Docs
Pros and Cons to Choosing This Career
Pros and Cons to Choosing This Career
Pros (Positives to this Career)
Pros (Positives to this Career)
Many business and travel trips
You get to meet some of the industry’s most famous and/or infamous people
There’s always a good chance of becoming famous yourself based on your association with your clients
Cons (Negatives to this Career)
Cons (Negatives to this Career)
Always moving around, alot of transportation required
There are no off days, you are always available to your client
You will always be expected to look uber amazing not just presentable, but AMAZING
Typical Working Conditions For This Career:
Typical Working Conditions For This Career:
Due to the nature of the job, publicists may be required to sit, stand and move around for long periods of time and the flexibility to travel to locations is necessary.
Career Researched By: Vaughn Simmons
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