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Job Description:
Job Description:
Provides actionable overall market and customer insights to address key strategic questions. Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
average Salary: $53,815
average Salary: $53,815
Occupational Outlook:
Occupational Outlook:
Most industries require market research, making this one of the most in-demand jobs in various fields.
Links to Learn More About This Career:
Links to Learn More About This Career:
Educational Requirements:
Educational Requirements:
Generally, marketing analysts need at least a bachelor’s degree, the BLS reports. Statistics, math, computer science and market research are strong majors, but market analysts also have degrees in communications, business administration or social sciences.
University of Kentucky
University of Kentucky
Lexington, Kentucky
Website: https://www.uky.edu/
Information on the Major: https://gatton.uky.edu/programs/undergraduate/apply-now
University of Louisville
University of Louisville
Louisville, Kentucky
Website: https://louisville.edu/
Information on the Major: https://catalog.louisville.edu/undergraduate/programs-study/
Stanford University
Stanford University
Stanford, California
Website: https://www.stanford.edu/
Information on the Major: https://www.gsb.stanford.edu/
Soft Skills, Characteristics, and/or Abilities Need For This Career:
Soft Skills, Characteristics, and/or Abilities Need For This Career:
Advanced Data Analytics
Experiment Design Experience
Attribution Modeling
Forecasting
Project Management and Reporting
Market Research Skills
Customer Service Know-how
Creativity and Diversity of Thought
A Mix of Soft Skills
Software Knowledge Needed For This Career:
Software Knowledge Needed For This Career:
Microsoft Excel
Pros and Cons to Choosing This Career
Pros and Cons to Choosing This Career
Pros (Positives to this Career)
Pros (Positives to this Career)
Offers analysts tremendous job stability
The second highest area of employment growth in America
Pays well
Cons (Negatives to this Career)
Cons (Negatives to this Career)
Required to spend a large chunk of their workday at a desk
High level of stress
Many long workdays beyond the standard 40-hour workweek.
Typical Working Conditions For This Career:
Typical Working Conditions For This Career:
Market research analysts typically work by themselves in front of a computer, imputing data, analyzing information and generating reports for clients and management. A few market research analysts work outside the office taking surveys, conducting polls, or interacting directly with the public.
Career Researched By: Jake Peterson
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