Sports Marketing Manager

Job Description:

Sports marketing managers have a few main responsibilities. These can include advertising sports events/games, usually for a specific team, and this can be done via social media, television, and more. They can also create marketing campaigns that increase revenue for sports teams. Finally, they control publicity for the team.

average Salary: It depends on the orginization/place you are working for. The average salary overall can fall between 52,000 and 90,000 annually, but more widely known companies can pay sports marketers as much as 100,000 dollars a year.

Occupational Outlook:

Demand for sports marketing jobs have been increasing in the last few years.The BLS projects job growth in the field of 7% between 2019 and 2029, faster than the projected rate for the labor market as a whole. Positions may vary depending on how popular the sports agency/team you are working for is.

Links to Learn More About This Career:

Educational Requirements:

To get an entry level position, you need to have a college degree and a bachelors in marketing,advertising,communications, or business. However, a bachelors in sports marketing is preferred. Usually some work experience/internship in the field is also preferred.

University of Kentucky

Address: Lexington, Kentucky

Website: https://www.uky.edu/

Information on the Major: https://www.uky.edu/academics/bachelors/gatton-college-business-economics/marketing

Eastern Kentucky University

Address: Richmond, Kentucky

Website: https://www.eku.edu/#_ga=2.52605665.815743293.1708537133-1205548673.1708537133

Information on the Major:

https://programs.eku.edu/academics/sport-management

University of Pennsylvania

Address: Philidelphia, Pennslyvania

Website: https://www.upenn.edu/

Information on the Major: https://marketing.wharton.upenn.edu/programs/undergraduate/

Soft Skills, Characteristics, and/or Abilities Need For This Career:

Communication
Leadership
Analytical thinking
Creativity
Social Media skills
Writing
Expertise in the field
Intrest in sports

Software Knowledge Needed For This Career:

Social media platforms
Microsoft Excel
Use a computer

Pros and Cons to Choosing This Career

Pros (Positives to this Career)

-Get to watch sports games/work in the industry

-Creativity is used in the job

-communicate with many people

-Travel places with the team

Cons (Negatives to this Career)

-Frequency of work/ work opportunity(competitive)

-fan feedback can be finicky

-Appeal to everyone

Typical Working Conditions For This Career:

Usually in an office setting, occasionally working in stadiums. Lifting isnt typically required. Can share spaces with other workers. Constantly on technology. Usually emailing/phone calling for marketing.

Career Researched By: Rowan Doherty

Sources & Citations

https://www.eyalgutentag.com/new-blog/what-are-the-unique-challenges-you-face-in-sports-marketing

https://www.indeed.com/q-sports-marketing-jobs.html

https://online.maryville.edu/online-bachelors-degrees/sport-business-management/careers/sports-marketing-manager-job-description/

https://www.salary.com/research/salary/hiring/sports-marketing-manager-salary