CTE Career Catalog - Media Planner/Buyer

Media Planner/Buyer

Job Desription

Media planners/buyers are like the strategists of the advertising world! They figure out who should see ads and where. They research audiences, decide which media will be most effective, and negotiate ad space or time purchases. Their goal is to ensure that the ads reach the right people at the right time, maximizing the impact within the budget. It's a mix of analytics and creativity, and they often work closely with clients and creative teams.

Salary average: $50,000-$70,000

Occupational Outlook

As a media planner/buyer, you would be responsible for strategizing and purchasing advertising space across various media platforms. This includes TV, radio, print, digital, and social media. The occupational outlook for media planners/buyers is generally positive, with a projected growth rate of 6% from 2020 to 2030. This means there should be good job opportunities in the field. It's an exciting career that combines creativity and strategic thinking.

Links to Learn More About This Career:

Educational Requirements:

To become a media planner/buyer, a bachelor's degree in fields like advertising, marketing, communications, or business is typically required. However, some employers may also consider candidates with relevant work experience or a combination of education and experience. It can be beneficial to gain knowledge in media planning, market research, data analysis, and advertising strategies. Additionally, staying updated on industry trends and technologies can give you an edge in this field.

California Northstate University

Address:

Behat Road

Morar

Gwalior, 474006

Madhya Pradesh

India

Website: https://library.mpslakers.com/c.php?g=169174&p=1113090

Information on the Major:

https://mps.milwaukee.k12.wi.us/en/Employment/Employment-Opportunities-at-MPS/MPSU.htm

Grad Canyon University

Address:

3300 W, Camelback Rd

Phoenix, AZ 85017

United States

Website: https://www.chattahoocheetech.edu/wp-content/uploads/2013/01/Grand-Canyon-University.htm

Information on the Major: https://www.berea.edu/office-of-academic-affairs/advising-resources/independent-majors/

Centre college

Address: Danville, Kentucky

Website: https://www.centre.edu/

Information on the Major: https://www.centre.edu/academics/majors-minors-programs

Soft Skills, Characteristics, and/or Abilities Need For This Career:

the ability to properly communicate with your clients and understand what they want and need.

Software Knowledge Needed For This Career:

The ability to analyse and present data.
Negotiation skills.
The ability to handle change and pressure.
Excellent organisational abilities.
Good interpersonal and communication skills.
Commercial awareness.
Business skills if self-employed.
Attention to detail.

Pros and Cons to Choosing This Career

Pros (Positives to this Career)

help others gain success to
can work on your own growth
learn new things

Cons (Negatives to this Career)

need to know all the trends
could be up long hours
have to keep in the loop

Typical Working Conditions For This Career:

As a media planner/buyer, you can expect to work in an office environment, typically in an advertising agency or media company. The work hours are usually standard, Monday to Friday, but there might be occasional overtime to meet deadlines or handle urgent tasks. Collaboration and teamwork are common, as you'll work closely with clients, creative teams, and media representatives. The job can be fast-paced and dynamic, requiring you to stay updated on industry trends and adapt to changes in the media landscape. Overall, it's an exciting and rewarding career for those who enjoy a mix of strategy, creativity, and analysis.

Career Researched By: Aubrey Cloyd