STUDY PROGRAMME
Media Design and Multimedia Arts

AFAM CODE
ABPC68

DISCIPLINARY AREA
Analysis of communication processes

DISCIPLINARY FIELD
Art semiotics

CREDITS
6

APPROACH
Theoretical

The subject of this course is the analysis of the communication processes within a specific field. Its purpose is to analyse and and dismantle their mechanisms, using the methods of semiotics in their various currents (structuralist, interpretative, generative), also focusing on its interaction with other media.

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Understand the methods of semiotics

• Apply what has been learnt to a research project

• The first part of the course will be dedicated to the basic theoretical concepts

• During the second one students will develop their own research work on the basis of the covered topics

The programme focuses on theoretical courses.

Students will take part in the following activities, which may vary depending on the different topics:

• Classroom lectures

• Debates, presentations, peer assessment

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Individual study and research

Assessment tools may include:

• Oral exam

• Presentation of the individual research work

Further details about the exams will be provided by the professors.

• Chandler, D. (2007) Semiotics: The Basics, London, New York: Routledge

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.