STUDY PROGRAMME
Media Design and Multimedia Arts

AFAM CODE
ABPR17

DISCIPLINARY AREA
Design

DISCIPLINARY FIELD
Project culture

CREDITS
8

APPROACH
Theoretical/project based

On this course, students are taught project design as a mediation practice, from the understanding of a meta-method to its specific application and adaptation to their own projects. The project idea, the concept, the economic, physical and time boundaries, the requests and needs of the client are all actors involved in the process with different powers and forms. Students are to identify a field of artistic research they are interested in, as well as a consistent project method. In the Project culture module students are to investigate case studies of innovative artistic projects in media productions.

The programme grants 8 credits, divided as follows:

• RESEARCH METHODOLOGY: 4 CFA

• PROJECT CULTURE: 4 CFA

Successful students will be able to:

• Think of contemporaneity in artistic terms, starting from a conceptual - argumentative basis

• Design a process that can mediate between the involved parties

• Carry out a critical analysis of existing projects

• Understand the own position, roles and functions within a project process

• Express creativity through the most suitable media platform

• Efficiently present creative ideas to an audience

• Identify a scope for artistic research and a suitable research method

RESEARCH METHODOLOGY:

• Methodology of research

• Intellectual property

• Academic writing

• Research proposa

PROJECT CULTURE:

• Basics of design culture

• Design of a process that can mediate between the involved parties

• Case study analysis

• Presentation of an artistic project to an audience or client

This is a theoretical/project based course.

The students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Graded exercises

• Completion of a project

• Oral exam

Further details about the exams will be provided by the professors.

The final grade will result from the weighted average of the programme modules.

RECOMMENDED:

• Caves, Richard E. (2000) Creative Industries: Contracts between Art and Commerce, Harvard Univ. Press.

• Commissione Europea, (2010) Green book. Le industrie culturali e creative, un potenziale da sfruttare, Bruxelles, 27.4.2010.

• Design Council, (2010) Design in the knowledge economy 2020, London.

• Hesmondhalgh, D. (2002) The Cultural Industries, SAGE.

• Lockwood, T. (2010) Design Thinking, Allworth Press, New York.

• Reas, C., McWilliams C. (2010) LUST. Form+Code in design, art and architecture, Princeton Architectural Press.

• Silver, M. (2006) Programming Cultures: Architecture, Art and Science in the Age of Software Development, John Wiley & Sons.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.