STUDY PROGRAMME
Media Design and Multimedia Arts

AFAM CODE
ABST45

DISCIPLINARY AREA
Theory of multimedia arts

DISCIPLINARY FIELD
Digital cultures

CREDITS
8

APPROACH
Theoretical

This course analyses the historical-social phases concerning the evolution of mass-communication media through the study and analysis of basic ideas such as writing, communication and media. After the historical analysis, the focus shifts mainly on the modern and contemporary age, exploring critically the most impor-

tant media-related phenomena such as social media, television, cinema, music, gaming. The course follows the main historical-evolutional phases of the Digital

Revolution, and aims at providing critical discussion about today phenomena connected with technology, communication and media productions.

The programme consists of one single module, which grants 8 credits.

Successful students will be able to:

• Explain the evolution of the communication systems form the ancient times to our era

• Know the main evolutionary steps in media history

• Analyse modern and contemporary media and digital phenomena, putting them in the right historical and social context

• Critically asses the links between digital cultures of different origins

• History of science from the modern era to information technologies

• Transmedia and post-media

• Gamification

• Social media

The programme focuses on theoretical courses.

Students will take part in the following activities, which may vary depending on the different topics:

• Classroom lectures

• Debates, presentations, peer assessment

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Individual study and research

Assessment tools may include:

• Papers and oral discussions

Further details about the exams will be provided by the professors.

The final grade will result from the weighted average of the programme modules.

• Bauman Z. (2007) Consuming life, Cambridge-Malden, MA, Polity Press.

• Eisestein, E. (2012) The printing revolution in early modern Europe, Cambridge University.

• Ippolita (2016) Anime Elettriche, Jacabook (English version available).

• Study material provided by the professor.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.