I was excited for this assessment with the objectives having an artistic angle to the deliverables. The need to create media artefacts for the mock-up business I created sounds like a great deal of fun. Lucky for Laughing Goblin Studios I have had a pre-existing appreciation of 'goblins' and have many works of my own creation I can tweak and modify to suit the deliverables of the assignment. I got the idea to create the symbol for the company first. An icon that should be easily recognisable to the image of the studio. I chose to base it off the insignia of the Crooked Moon Tribe from Total War: Warhammer (Creative Assembly, 2016) video game series. I decided to do the marketing strategy on the highly successful competitor BLUR Studio. With a highly active social media presence and an effective out reach commitment.

Los Angeles based Blur Studio is an award-winning content production company with a focus on story-driven animation and visual effects. Owned by “Deadpool” director Tim Miller, Blur creates blockbuster film VFX, CG game cinematics, location-based entertainment experiences and television series content.

This assignment had me delve more into my creative side which I was pleased with. Still requiring a decent amount of research on my competitor, their marketing strategies and my own options. BLUR Studio is a creative titan in the animation industry and have a very similar focus production wise to Laughing Goblin Studios. Which I found beneficial to revise and review. For their Instagram they seemed to go for a quality over quantity approach to their posts. This lead to a more focused and coherent page that displayed the highlights of their achievements and future projects. Laughing Goblin Studio would need to work harder to reach an audience, with a higher quantity of posts and cheap advertisement options. I ejoyed creating the media artefacts used for Laughing Goblin Studio gaining inspiration from Creative Assembly's Total War : Warhammer series for the symbol to represent Laughing Goblin Studio. Going forward I have a greater understanding of the creative methods of marketing that used effectively can greatly benefit a business, without being seen as annoying by viewers.

References:

Crooked Moon Tribe (2016, May 24) [Photoshop].Creative Assembly (Publisher)

Marketing is an art form: Creative rebel’s guide to self-promotion. (2017, May 11). Nela Dunnato Art & Design. Retrieved December 10, 2022, from https://neladunato.com/blog/marketing-is-an-artform/