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What?
Transmedia is "a narrative that extends beyond multiple media forms that also plays to the strength those forms; may or may not be interactive" (Heick, 2012). Transmedia is a method of combing exposure and storytelling together to both add to a narrative and market the story to a wider audience.
An example of self contained transmedia is the Radiohead Kid A Mnesia Exhibition found exclusively on the Epic game store. KID A MNESIA is a fevered dream-space, an edifice, built from the art & creatures, words & recordings of Radiohead’s Kid A and Amnesiac uncovered from 20 odd years ago, reassembled and given new mutant life. Stanley Donwood and Thom Yorke’s twisted anxious artwork and writing made to accompany the music of Radiohead’s Kid A and Amnesiac is uncovered.
What Now?
Kid A MNESIA I would have to say gave me the strongest emotional range of any transmedia piece. The themes it presented and the raw chaos it expressed was exceptional to witness for me.
References
References
Heick, T. H. (2021, December 10). The Definition Of Transmedia. TeachThought. Retrieved December 14, 2021, from https://www.teachthought.com/the-future-of-learning/transmedia/
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