This project has been exceedingly difficult for me personally. I've never been marketing and numbers savvy and it took a long time for me to understand then answer many of the questions in the template. Without the template, I think I would be at a total loss. As challenging as I am finding this project. I look forward to digging deep and discovering the inner workings of this lesser known to me, side of the animation industry. So far I am working on a hypothetical company, which has some blatant issues for me to overcome, but its my only option as I am only a student and don't have any experience in the animation industry at all. Not even as a intern. But I will press on, research all I can and aim to finish the template on the deadline. A good source of data on the gaming industry and its market values, share increases and demographics I have collected from Jason wise's in depth article on the subject. "Today, we’ll look at how far gaming has progressed and how much is the gaming industry worth in 2022." (Wise, J, 2020)

Citations:

• Wise, J. (2022) How much is the gaming industry worth in 2022? (revenue & stats), EarthWeb. Available at: https://earthweb.com/how-much-is-the-gaming-industry-worth/ (Accessed: September 30, 2022).

After the completion of this project I was confident in the marketing plan document itself. But in retrospect I needed to spend more time on understanding the questions and researching the terms. Time constraints of the assignment were something I needed to have more respect for. As I found the Marketing Plan had many facets to it, I needed an extensive amount of time to figure out. I found it fascinating during my research into the Gaming Market statistics, of the massive scale it has grown to worldwide and the subsequent myriad of businesses that also thrive off the industry. Exploring the pricing of services like that Laughing Goblin also aimed to provide was interesting. How expensive even a short animation can cost, even with a greatly reduced time frame and budget. A one-minute (60 seconds) 3D animated video costs $20,000 to $50,000 it varies from project to project (Eyfe, 2022). Looking into different competitors history, studio reviews and works produced, gave a new perspective to how a studio starts up and flourishes in niche industry of 3D animated trailers and video game cinematics. Most ventured into other forms of revenue as well, with BLUR even developing its own NETFLIX animated series. A new horizon from the humble beginnings of a small Indi studio making video game trailers. This marketing plan for Laughing Goblin Studios encompasses the scale and fidelity I wish to achieve with a studio of my own some day.

Citations:

• Read, S. (2022, July 28) Gaming is booming and is expected to keep growing., World Economic Forum. https://www.weforum.org/agenda/2022/07/gaming-pandemic-lockdowns-pwc-growth/

• Ballhaus, W., Chow, W. and Rivet, E. (2022, January 12) Global Entertainment & Media Outlook 2022–2026 perspectives report, PwC. PricewaterhouseCoopers. https://www.pwc.com/gx/en/industries/tmt/media/outlook/outlook-perspectives.html

• Eyf, E. (2022, December 1). The Cost Of 3D Animation: Guide To Calculate The Price. BuzzFlick. https://buzzflick.com/how-much-does-a-3d-animation-cost/