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CLA Recruitment Table of Contents
UAF Photo by Marina Santos
We can help you recruit students by managing communications, creating content, and promoting your department’s strengths. We handle social media, engage with prospective students, and support recruitment events to attract a talented student body. Let’s collaborate to showcase what makes your department unique.
Recruitment Materials
Recruitment Materials
Print and digital marketing are essential for student recruitment. Using them alongside other methods broadens outreach, caters to different preferences, and reinforces key messages. This integrated approach boosts visibility and engagement with prospective students, making it more effective.
Print Materials
Print Materials
Print materials such as brochures, flyers, and tear sheets provide tangible resources that students can take with them, creating a lasting impression.
Tear Sheets
Department tear sheets provide a comprehensive overview of the department, including details about the discipline, reasons for student interest, available degrees, club opportunities, contact information, and more. Perfect for tabling events, these sheets allow prospective students to take valuable information with them.
The PIO office creates and maintains these tear sheets, and departments are welcome to request them as needed. Specialty tear sheets, such as those for specific degree programs within the department, can be made upon request.
Course Flyers
These flyers include key information such as course objectives, unique content, benefits to students, prerequisites, and instructor details. Designed to capture interest, they are perfect for distribution at tabling events and informational sessions, allowing prospective students to take away detailed descriptions of courses they may wish to enroll in.
The PIO office is pleased to create course flyers and digital signs for you. These flyers will adhere to UAF branding guidelines and can be distributed on your behalf. Simply send us an email at cla-pio@alaska.edu. If you prefer to design them yourself, visit our Flyers page for required language, UAF branding guidelines, and templates.
Swag
Swag creates a memorable impression among students and visitors. Branded items like pens, notebooks, and tote bags enhance department visibility, foster community, and remind recipients of departmental offerings. Swag also adds a fun, engaging element to events, increasing student engagement.
The PIO office must be involved in swag design and ordering to adhere to the University's strict guidelines. These guidelines ensure equal opportunity and cost-effective ordering, high-quality materials, and compliance with branding requirements. Ordering swag can be a lengthy process, so it's best to start early. Contact Sarah Manrique, CLA PIO, at cla-pio@alaska.edu to schedule a meeting to discuss your needs.
For more information on the process, please visit our Swag page.
Digital Materials
Digital Materials
Digital materials, including websites, social media content, and email campaigns, offer dynamic and interactive ways to engage with students online.
Recruitment Webpages
Each department has several webpages focused on recruitment. The primary ones are the "Why...?" pages on your department's website. These pages highlight the key benefits and unique features of your department, explaining why students should be excited to study your discipline specifically at UAF.
It's important to review and update these pages annually to ensure they contain the latest information and opportunities available in your department. To request updates, please email Kat at cla-pio@alaska.edu.
The UAF course catalog includes recruitment pages for each degree program within each department. These pages are managed by University Relations, not the CLA PIO. However, you can still request updates by contacting the PIO office at cla-pio@alaska.edu.
Please note that not all of these pages are currently created in the catalog. If your department is missing any pages, let us know so we can notify University Relations.
Course/Program Trailers
Course trailers are a dynamic way to highlight key features of your courses, capturing students' attention more effectively than text-based materials. They can showcase course content, instructor expertise, and real-world applications, giving students a clear and enticing preview. We can help create these trailers, ensure they align with university branding, and optimize their impact with data-driven strategies.
Social Media
Social media is a powerful tool for real-time interaction with prospective students, allowing us to answer questions and showcase campus life, events, and achievements. Through targeted ads and organic content, we can highlight your department's programs, faculty, and student experiences in an engaging way. The CLA PIO manages multiple social media channels to feature your department's achievements and can help you grow your social media presence.
UAF Photo by JR Ancheta
Letters to Undecided Students
Personalized letters to undecided students can boost recruitment by offering tailored information, addressing concerns, and highlighting the unique benefits of our university. These letters can guide students in making informed decisions and create a sense of connection, increasing the chances they’ll choose to enroll. We can help by crafting persuasive letters that align with university branding, managing distribution, tracking responses, and refining strategies to enhance recruitment success.
UAF Photo by Leif Van Cise
Recruiting Events
Recruiting Events
Tabling Events & Conferences
Tabling Events & Conferences
Tabling events and conferences are key for student recruitment, offering direct interaction between faculty and prospective students. These events allow faculty to showcase their programs, answer questions, and build personal connections. With engaging presentations and informational materials, faculty can effectively highlight what makes their department unique, sparking interest and enthusiasm among potential students.
New Student Orientation/Meet Your Major
The UAF New Student Orientation/Meet Your Major event is a great opportunity for faculty to connect with new students and introduce their departments. Faculty can discuss programs, address concerns, and build excitement about majors, helping students make informed decisions and boosting departmental enrollment.
UAF Photo by JR Ancheta
Other Opportunities
Other Opportunities
Community Partnerships
Community Partnerships
Community partnerships play a crucial role in broadening recruitment efforts, fostering student interest, and strengthening ties between the university and its surrounding community. They benefit departments in several ways:
Enhanced Visibility and Access: Partnerships with local businesses, schools, and community organizations increase the university's visibility within the community. This exposure makes it easier for prospective students to learn about the university and its programs.
Resource Sharing: Collaborating with community partners allows university staff to leverage resources such as facilities, expertise, and networks. This can enhance the attractiveness of the university's offerings and provide unique opportunities for students.
Student Engagement Opportunities: Community partnerships often lead to internship opportunities, collaborative projects, and community-based learning experiences for students. These engagements can attract students who value practical experience and real-world application of their education.
Recruitment Events: Partnering with community organizations can facilitate recruitment events such as career fairs, open houses, and information sessions. These events provide direct interaction between university staff and prospective students, allowing for personalized communication about departmental offerings and opportunities.
Support and Advocacy: Strong community partnerships can lead to advocacy for the university within the community. Community leaders and organizations may actively promote the university to potential students and their families, further boosting recruitment efforts.
UAF Photo by Leif Van Cise
School Outreach
School outreach programs engage younger students, spark early interest in higher education, and create a future student pipeline. By connecting with local schools, these programs strengthen the university's ties with the community, enhancing its reputation and broadening its prospective student base.
UAF Photo by Marina Santos
How can the PIO Office help my department build community partnerships?
The PIO can help build community partnerships by leveraging communication expertise to promote departmental initiatives and successes within the community, facilitating networking opportunities with local businesses and organizations, coordinating collaborative projects that benefit both the university and the community, and showcasing the university's commitment to community engagement through strategic messaging and outreach efforts.
If you would like help building or showcasing community partnerships, please email cla-pio@alaska.edu.
UAF Photo by Marina Santos
Articulations
Articulations
Articulations create clear pathways for students to advance in their education across different institutions, making it easier to recruit and retain students. These agreements allow smooth transitions while keeping academic credits intact, attracting motivated students to specific programs. For faculty, articulations bring focused students, increase program visibility, and open opportunities for collaboration with other institutions. If your department has articulation agreements to promote, email us at cla-pio@alaska.edu, and we’ll help spread the word.
If your department offers articulation agreements with other universities and would like those advertised, email us at cla-pio@alaska.edu so we can help spread the word.
UAF Photo by Sarah Manriquez
External Advertising
External Advertising
Advertising off-campus can offer advantages for attracting prospective students. It could include methods such as digital screens in public places, in-store and window displays, event sponsorships, guerilla marketing, radio spots, television commercials, branded merchandise, and print media ads. These approaches provide high visibility, consistent exposure, and targeted reach to specific locations and demographics.
If you are interested in creating an external advertising campaign for recruiting in your department, please fill reach out to us at cla-pio@alaska.edu.
For more information, visit our External Advertising page.
UAF has two recruiters... maybe? through admissions office. one is responsible for 1/2 of the states, the second for the other half. they travel the country. we can give them marketing materials to take.
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